The Future of Internal Training: Why Video Will Soon Dominate
Article by Armand Knoetze

The Future of Internal Training: Why Video Will Soon Dominate

In the ever-evolving landscape of corporate training, video is quickly becoming the star of the show. If you think about it, this shift makes perfect sense. With the rise of remote work and digital communication, video provides an engaging, efficient, and effective way to keep employees up to speed. But how exactly will video revolutionise internal company training and updates? Let's dive in.

The Power of Video in Training

Research shows that viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. This isn't just a slight improvement—it's a game-changer. Imagine explaining complex compliance rules or new software tools through a lengthy document versus a dynamic video. The latter is more likely to hold attention and ensure understanding.

Enhanced Engagement and Retention

Videos combine visual and auditory elements, making the learning experience richer and more engaging. This dual stimulation helps in better information retention. Think of it this way: Would you prefer a droning voice on a conference call or an interactive video with animations and clear, concise explanations? The choice is obvious.

Accessibility and Convenience

With video, employees can access training materials anytime, anywhere. This flexibility is particularly beneficial for remote teams spread across different time zones. They can pause, rewind, and re-watch content as needed, ensuring no one is left behind. Plus, video can be subtitled and translated, making it accessible to a diverse workforce.

Reducing Errors and Enhancing Consistency

One of the standout benefits of using video for training and updates is its ability to reduce errors. When dealing with clients, precision is paramount. A slight misunderstanding or mistake can lead to significant issues. Video training ensures that all employees receive the same information, delivered in the same way, eliminating discrepancies that can occur with text-based instructions.

Automation and Efficiency

Creating a comprehensive video library for training automates the onboarding and continuous education processes. This not only saves time but also ensures that every employee, regardless of when they join, receives consistent training. For instance, if there’s a change in company policy, a video update can be created and distributed immediately, ensuring everyone is on the same page.

The Role of TAPCreate in This Transition

Transitioning to video-based training can seem daunting, but that’s where TAPCreate steps in. TAPCreate offers a suite of tools designed to help companies produce high-quality training videos with ease. From content creation to editing and distribution, TAPCreate simplifies the process, making it accessible for all.

Tailored Solutions

TAPCreate understands that every company has unique needs. Our platform allows for customisation, ensuring that your training videos align perfectly with your company’s branding and messaging. Whether you need onboarding tutorials, compliance training, or regular updates, TAPCreate has you covered.

Ensuring No Mistakes with Clients

When it comes to client interactions, video can also play a crucial role. TAPCreate can help you create client-facing videos that standardise communication, ensuring that every message is clear and consistent. This reduces the risk of miscommunication and enhances the client experience.

Conclusion

The shift towards video for internal training and updates is not just a trend—it's the future. With its ability to engage, educate, and ensure consistency, video is poised to become the norm in corporate environments. By leveraging tools like TAPCreate, companies can make this transition smoothly, reaping the benefits of improved training efficiency and reduced errors. Embrace the change, and let video take your internal communications to new heights.


Antonio Matlala

Junior Graphics Designer

4 个月

Well said!

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