The Next Generation of Furniture – ALL ONLINE

You all know the early days of online business when people bought just easily packable and cheap products. Amazon started off selling books and now is selling pretty much everything. In the past, no one thought to buy furniture online. But today logistics are simplified, and shipping costs have come down. According to the portal Statista digital market on furniture, they say the user penetration is 11.7% in 2018, and It's expected to hit 15.8% by 2023. Let's look at Wayfair. The Boston company is now the largest online retailer of home goods, pulling in $4.7 billion in 2017 alone. Since launching in 2002, Wayfair has grown to more than 10.500 employees, hawking more than 10 million items across categories including home furnishing, decor, and home improvement. (Source by www.inc.com)

Shopify shows interesting trends in how Artificial Intelligence will impact the interior design industry. Research shows that 44% of mobile shoppers discover new brands on their smartphones or tablets. Virtual home decorator software already knows the customer's purchase history, behavior, and preferences. High technology can help the customer with design, style, and decor recommendations. A customer can make voice purchases that run programmatically. Apple is already integrated with emotion detection. It is combined with a wearable or device camera with a sensor that can recognize a customer's reactions. If the customer is not satisfied with the specific interior design, a virtual designer can make a new design based on predictive analytics. Scary or do you see the opportunity?

Digital shopping for furniture is on the rise! According to Slovenian retailer, Lesnina XXXL research says that 15,3 % of all furniture sales are made online. Online furniture sales have grown dramatically since the early 2000s. The next generation will be integrated with virtual reality technology. That allows customers to “touch” home goods in virtual showrooms. For example, you can also experience home goods three-dimensional, with better functionality. Online consultations will transform the market into a valuable online shopping experience. Customers will get a preview of their new home without lifting more than a finger! Can you imagine that? Companies are better today at predicting customer behavior than at any moment in time. But how do they do that? With big data-driven management and personalization. Companies will have to adopt increasingly powerful IT tools and add them to their existing process. Because let's face it, faster than real-time is the future.?

Google's global creative director Ben Jones says that we need to stop thinking of machines as rivals. Instead, we should see them as an opportunity to take our creativity to the next level. Digital transformation is affecting our lifestyle as well. And the rise of technology is increasing customer expectations. Interica Designer's Choice is customer satisfaction and user experience focused. We are representing brands and designers such as Versace, Architect paper, Zaha Hadid, Luigi Colani, Karim Rashid, Dieter Langer, and Ulf Moritz. We will never stop improving, rising, and upgrading. Above all, we should look at business as a prototype. You can always experiment, discover, change perspectives and look for opportunities to turn the process into a project that has valuable outcomes. We should learn that reward will come not with creating, but with re-creating. And we are learning to measure the success of ideas not by the numbers on our bank accounts, but by our impact on the world. Design firms that chose transparency in all aspects of their business, from material selection to product distribution, will succeed in the future. Relying on quality supply chains and selecting partners with a strong environmental record are two excellent methods to lessen your influence on the climate while still having a big impact. If you're motivated, creative, and passionate about interior design and digital communication, and if you want to grow and evolve – get in touch to explore our start-up in Slovenia.?

www.interica.si

“A designer is an emerging synthesis of artist, inventor, mechanic, objective economist, and evolutionary strategist.” –Buckminster Fuller