The Future of Influencer Marketing
Cody Wittick
Delivering a proven system to help Ecommerce brands achieve financial success and growth.
If you were ahead of the curve with Facebook Ads in 2014, you made millions.
Follow along if you want to be ahead of the curve with influencer marketing and get the same result.
After nearly a decade in the industry and multi-8 figures generated for our clients, here are 3 things that myself and other influencer marketing experts believe will happen in the next few years.?
If you get there first, you’ll take home the gold.?
1. Omni-channel marketing with multiple influencers.?
Your audience’s attention span is shortening by the year. The job of a good marketer is to keep up. 20 years ago, the only source of content was TV. Today, people switch between 3 to 4 platforms for consuming content.
You need to be everywhere.?
If you can figure out where your core audience lives, infiltrate their feed with dozens of influencers across multiple platforms, and hit them with memorable messaging every day…
You will eventually win the sale no matter what.?
2. Consistent content from hundreds of growth partners.?
20 years ago, brands would sign the biggest celebrity that they could and milk them for years.? Getting a co-sign from a mega-celebrity will never hurt you, but it’s always better to have strength in numbers.?
Celebrity burnout is a real thing.?
You can only cling to a big name for so long before your audience gets tired of hearing the same message over and over.? Diverse influencer partners with multiple interests will be the best way for you to scale long-term.
Working with micro-influencers who genuinely love your brand and have a strong, engaged audience will net you better results over a long enough time horizon.?
Don’t get addicted to the quick hit of an initial bump in sales from a celebrity.?
Diversify your talent.?
3. Genuine partnerships that last for years.?
This is something that we preach every day for a reason.?Your audience is not stupid. They can sniff out a cheap shout-out from a mile away.?
And it smells like Stockholm Syndrome.?
If you have a genuine relationship with your influencer and they stick by your side for months or years, that’s how you convert an entire audience of passionate people.?
Hearts and minds.?
To recap, the future of influencer marketing looks like this:
1. Omni-channel marketing with multiple influencers.
2. Consistent content from hundreds of growth partners.
3. Genuine partnerships that last for years.?
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