The future of in-house agencies: How do we approach the talent mix and the role of AI?

Watch our most recent webinar:?The Future of In-House Agencies: Optimizing Talent Mix and Embracing AI.?This insightful discussion focuses on three interconnected aspects of modern agency operations; the future of in-house agencies, strategies for optimising talent mix and the evolving role of AI in the industry.

Our expert panel comprises John Winsor, Founder/Chairman at Open Assembly and author of?Open Talent, Nicole Portwood, CMO at?Salad & Go and Jack Teuber, former leader of PwC's award-winning in-house agency.?They provide an overview of the current in-house agency landscape, examining both the advantages and challenges these agencies face. They share valuable insights and best practices for successful implementation while exploring emerging innovations that are shaping the future of agency work.

This webinar goes beyond asking questions; it delves into practical solutions. We explore who is pushing the boundaries of marketing services partnerships and how to identify the right partners to fulfill these services.

We hope you enjoy this informative and forward-thinking discussion!

BeenThereDoneThat

key takeaways:

01. The critical role of in-house agencies in maintaining brand consistency and authenticity

02. How to build agility into your marketing strategy for today's fragmented media landscape

03. Essential qualities for marketing leaders: trust, curiosity, and a learner mindset

04. Strategies for effective collaboration between in-house teams and external partners

05. The importance of creative leadership in driving successful marketing initiatives

06. How AI is reshaping the marketing landscape and what skills you need to stay competitive

07. Keys to generating high-quality work quickly: brand understanding and clear communication

08. Building successful in-house teams through transparency, trust, and ownership

09. Potential benefits and challenges of AI in marketing productivity and creativity

10. Ethical considerations for leveraging AI while maintaining a human-centered approach

Panelists

Host: Ed Rogers

Co-founder and CEO of BeenThereDoneThat

Panelist: Nicole Portwood

Chief Marketing Officer at Salad & Go

Panelist: Jack Teuber

Former leader of PwC's award-winning in-house agency

Panelist: John Winsor

Founder/Chairman at Open Assembly and Author of Open Talent

Bonus content

1. Open Talent is John Winsor's latest book. Click for more details.

2. An interview with John about his book, Open Talent

We'd love to hear what you thought about this newsletter! Reply in the comments below or reach out to us! To find out more about BeenThereDoneThat, connect with us on LinkedIn or visit our Website . If you'd like to receive the School of Athens weekly newsletter every Friday directly to your inbox, subscribe here . If you'd like to get in touch about working with us or to hear more about what we do, email [email protected]