The future impact of ChatGPT and new AI tools on Search and Content creation

The impact of AI on search queries for small businesses

There's been a lot of noise recently about a technology called Chat GPT, from open AI.

?Effectively, this is another developing artificial intelligence solution. What's significant about all these new AI and advanced software solutions is that we are still at the beginning of what's coming and how it will revolutionize the way we work in the next few years.

Whilst this article is focused on ChatGTP and how it might affect search, let's not forget that Google are also investing heavily in AI and have an AI search technology called Multitask Unified Model. MUM is Google's new AI search technology so do check this out by searching for "Google Mum"

To show what is possible around search and content already, I have created a short video to help you to think about the potential impact these technologies will have in the future. As achieving success and growth for small businesses is my passion, this article is most relevant to this group.

Lots of small businesses outsource their marketing including copywriting and SEO, in some cases, spending a relatively small amount of money each month and often not really knowing what results they're getting.

So how can AI tools be useful to a business? Well, If you're a small business that doesn't actually pay anybody to take care of your SEO for example, then some of the options available to you on a low cost subscription, like HikeSEO, Frase or ChatGPT for content research and creation would make it easier for you to do some SEO yourself. Also, consider that by using low-cost tools, you could put some money into AdWords, YouTube, an optimised landing page or some social media advertising where you would be able to see if you achieved a better overall result or at least see what works best for you over the coming months. As soon as you see what works or could work, then up yoru budget and bring in marketing expertise as necessary. Also I'm not suggesting that you should not use an SEO consultant. I'm just saying, if you are small and have a limited budget,?be aware of these technologies and how you could leverage them.

So with all this in mind, watch the video (its unedited and just 5 mins long) to see what is already possible within chatGPT,?based mainly around text searches and content creation.

?These are the search queries I used in my Loom video;

1. How will ai impact search engine optimisation
2. Create a blog post about how Ai will impact search engines in 2025
3. ?Create a simple HTML landing page?about Ai with white text on a solid dark blue background

I hope you find the video useful or at least it will give you some food for thought.

Final thoughts

Keep a close on on all the new AI solution and how you can take advantage within your business. But, when talking about anything related to your marketing tactics, for all these shiny new software and AI tools out there, don’t lose sight of the fact that you first need to be clear on where you're going and what exactly you're trying to achieve. In other words, you still need a good Business, Marketing and Sales Plan!

#chatGPT #smallbusiness #seo

PS. There are no affiliate links in the article and I am not paid anything.