The Future is Here: Artificial Intelligence Tools and Branches for Automation in Fintech and Tech Companies
Golden Poppy
Helping Businesses Grow, Cut Costs, Simplify Operations, or Gain Clients — Often, All of the Above. Guaranteed Results.
Today we’ll be talking about Artificial Intelligence-powered automation, how companies may streamline processes, improve your customer experience, and how it may insure a path to growth. So, in this article, I'll be taking you through some of the most stimulating AI tools - and AI branches - that are making a huge revolution in automation in the fintech and tech industries.
As an experienced marketing manager, I have no doubts that Artificial Intelligence (AI) is changing the world and, particularly, it is changing the game for fintech and tech companies worldwide.
AI has been spoken about everywhere, especially since the launch of ChatGPT and all the changes that came with it.
Get an Overview of Artificial Intelligence in Automation
Big worldwide players are now in a race to provide the greatest solutions and are blinded by their own power. But remember, the more you rely on their AI solutions, the less control you’ll have over your own business.
Be sure that you put yourself, your company, and your brand in a position where you don’t depend on these tech giants to move forward. If you think about it, how much are you already relying on them on a daily basis? Sooooo much, right? The more you go into the rabbit hole, the more you see how much you are depending on these companies that already run the world. I encourage you to research more about this and to go beyond what the media feeds you before critically building your own opinion. There are not two sides to the same story, see it as a 3-dimensional story or a Rubik’s cube ;)
But that could be a theme for another article!
As Artificial Intelligence is becoming an indispensable tool transversal to many businesses looking to stay ahead of the curve and surpass their competitors.
Regarding fintech and tech industries, AI is being used to automate a large spectrum of routine tasks that increase efficiency and highly enhance customer experiences. Meaning that AI-powered automation is providing companies with a streamlined process, reducing costs, and improving accuracy to its peak.
As we move forward throughout 2023, AI is becoming more and more an essential tool for businesses looking to stay ahead of the competition, and let’s not forget all the benefits that come with it, like effective cost-saving, intelligent automation, much more efficient solutions, making smarter and faster decisions, maintaining an ethical and secure environment, delivering more intelligent offers, increasing the ROI, offering superior customer service, 360o, 24/7, personalizing your customers' experiences, increasing your sales, conquering your customers' loyalty, empowering workers and minimizing errors. Who wouldn’t want that?
The Cornerstone of AI Automation: Machine Learning
Machine learning is one of AI's most known branches and is focused on training algorithms to receive and learn from data so that it can then make predictions and forecasts or even decisions. When it comes to fintech and tech companies, AI automation has been supported by machine learning to automate a variety of tasks, like Fraud Detection, Customer Service, and Predictive Marketing.
For instance, machine learning algorithms may be trained to:
Aside from that, predictive marketing algorithms may be used to:
Improving Customer Interactions: Natural Language Processing
As for Natural Language Processing (NLP) - the AI branch that focuses on understanding and processing human language - it may be applied in fintech and tech companies to:
As an example, imagine that NLP algorithms may be used to analyze your customers’ interactions and reply to inquiries in a human-like manner, thus largely improving your customer satisfaction and, very importantly, maintaining your clients’ loyalty.
Streamlining Operations: Robotics Process Automation
Robotics Process Automation (RPA) is the branch of AI focusing on automating routine tasks. How does it apply to fintech and tech companies?
RPA is being used to:
Transforming the Way We See the World: Computer Vision
Teaching machines to interpret and understand images and videos is referred to as another highly valued branch of artificial intelligence: Computer Vision (CV).
In the industries of fintech and tech CV is also used to:
I’ll give you an example of CV, you can automate tasks, such as image recognition and object detection.
Conclusion
Based on all these benefits, we may say that the fintech and tech industries lay in the hands of AI-powered tools, such as the ones created to enable automation. But, let’s face it, all this can easily be applied to other industries!
By streamlining operations, improving customer experiences, and driving growth, AI is becoming an essential tool for businesses looking to stay ahead of the competition as well as reap the benefits mentioned in the chapter above “Get an Overview of Artificial Intelligence in Automation”.
Throughout this article, we went over several of these tools, and systems that may be created for your own needs and that may be based on different branches of AI. A revolution is happening worldwide, shaking all areas of expertise and across every market, so you either join it to maximize your company’s results or you risk being left behind.
So why wait? Take the first step towards a bright future for your FinTech company and contact Golden Poppy today.
We can help you to improve and increase your results,?we will be glad to hear from you!
Do you want to know more about how we work??Check it out here!
Our services will give you a powerful competitive differentiation -?THE SPARKLE!?- this will make you stand out!
At?Golden Poppy, we excel at our work because we trust in science being applied to Marketing. We also believe that the majority of businesses have fallen into a loop where everyone is doing the same things, using the same strategies, the same ideas. That is why so many people scroll their socials non-stop, there are no interesting contents to make them wake up from this hypnotic state.
Your business can be different, you can unleash?your true potential and unlock your mightiest dreams!?
Of one thing you can be sure! You won't know until you try it and we are here to show you how. Let's schedule a meeting, just get in touch at?[email protected].