The Future of Growth in 2024: Thought Leadership

Nearly 90% ?of C-level decision-makers believe that thought leadership influences their opinions of a company.

If you want to grow a sustainable brand in 2024, there are 3 elements you need to have - and a focus on thought leadership content is one of them.

50% of decision-makers spend an hour or more consuming thought leadership content per day; which essentially means that other leaders are looking for more visible leaders to help them make better decisions.

Sound confusing? It’s not.

Here’s the thing: being visible and credible drives growth.

49% of C-level decision-makers claimed that thought leadership influenced their purchasing decisions.

So if all of this is true, why then in 2024 are some of us still not focused on creating valuable content and letting our voices be heard?

I get it - putting yourself out there is scary as hell.

But some of today’s fastest-growing startups are being powered by:

• Transparency and authenticity
• Tribes of super loyal customers
• Visibility and building in public
• Key Opinion Leadership and relentless consistency
• Ability to iterate and ship with humility

Gone are the days when brands can just sell something, for the sake of selling it. No one is buying blindly anymore.

Lockdowns and layoffs during COVID-19 taught us that consumers are more likely to engage with companies that actually give a shit about them; making a clear demonstration of value and responsibility to its consumers, obvious.

And with 88% of consumers looking to word of mouth and online reviews for decision-making, NOT developing your thought leadership (and taking ownership of your positioning) is causing you to leave money and opportunities on the table.

Long story short:

Thought leadership is a legitimate channel for growth.

Consistently showing up online - offering insights, value, and good vibes for your target audience is a low-cost formula for organically boosting brand awareness - that later converts to sales.

If you want to jam and talk content/thought leadership, shoot me a DM and we can get some time on the books.

The future of growth is Thought Leadership - and it’s time we all start paying attention and taking action.

GrowthMode activated.

See you next week -