The Future of Good - exclusive event: You’re invited! Plus Sneakers Made of Coffee, Solar Powered Cribs and More.

Dear Friends,

As a valued member of the Good is the New Cool community we’d like to invite you to a special online event on?March 22 at 9am PT?to give you an exclusive preview of our groundbreaking ‘The Future of Good' report?-?click here for more details.

And if you’d like to learn more about the report itself, check out the interview below, where Bobby and our friend and collaborator Lucie Greene from Light Years sat down with Jessica Abo from the Entrepreneur magazine.

They discuss our inspiration, key takeaways for brands, and how this innovative trend report can help brands become authentic activists.

With so much going on in the world this week’s stories are an important reminder that there are still so many people creating for good. From face masks being upcycled into phone chargers to solar powered cribs fighting jaundice in Africa to coffee waste made into sneakers — there’s innovation everywhere.

Stay inspired, keep creating.

Be good, be kind, and look after each other,

Af and Bobby

TOP STORIES THIS WEEK

The Future of Good:?Lucie Greene of Light Years and Bobby Jones sat down with Jessica Abo from Entrepreneur to share why good business is the future of business,?check out the interview here.?

Less Flower, More Power:?2024 Volkswagen ID Buzz Electric Microbus?revealed. VW resurrects its iconic microbus for an electric era.?

Fast Company Most Innovative Social Good Companies:?We were delighted that?Conspiracy of Love client Neste?was named to this year’s list, for their innovative work powering planes with renewable fuel - made from fast food fryer oil.

Innovation for Good:?Taiwan-based?eco-friendly company Miniwiz?recycled thousands of used face masks into 43,000 phone chargers - and is building a circular economy for face masks using innovative artificial intelligence.

Investing in Your Employees:?Taco Bell is launching a business school to?teach employees?what it takes to become a franchise owner.

Meet the World’s First Coffee Sneaker:?Helsinki-based footwear brand Rens has created waterproof sneakers made from coffee waste and recycled plastic bottles as an attempt to lessen the environmental impact of used coffee grounds, which emit as much methane as?ten million cars every year.?

Creating with Purpose:?Nigerian tech startup Crib A'Glow is fighting baby jaundice with portable, affordable,?solar-powered phototherapy?units.

"The blizzard doesn’t last forever; it just seems so."

- Ray Bradbury