???? The Future of Golf: Brands Reimagine the Game with Cutting-Edge Technology and Entertainment
Callaway reports record equipment revenues for 2022
First on the tee this week...
In an age where golf club manufacturers need to look beyond the traditional equipment launch every 12 months...
Buying the biggest driving range entertainment venue and range software company in the world was a power move more akin to an entertainment company like Disney than a traditional golf club manufacturer.
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THE ALBATROSS' NEST
Chasing digital first perfection with a fresh approach to challenge the golf norm
In this video, Loraine outlines how we use the latest developments in Automation Technology to drive revenue growth for our clients without them even needing to press send.
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Looking for an effective way to capture the contact info and general interests of on-site and website visitors? We built an evergreen competition which helps to keep their database refreshed and provides their team with thousands of new FREE leads each year.
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Something a little bit different for this edition of Video of the Fortnight. This week, we're happy to share a client video we shot and edited which showcases the opportunity to organise team-building activities across their site.?
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...AND THE REST OF THE FLOCK
Keeping you up to speed on the latest news in the world of golf marketing
When the Taylormade Tour staff got a surprise visit on-site at Pebble Beach from three-time NFL MVP and Super Bowl champion Aaron Rodgers, they used it as a great opportunity to put together a simple but effective lo-fi video to showcase the new Stealth 2 Driver.?
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As passionate advocates for the growth of female participation in golf, we were delighted to read about what those behind the UK Women's Golf Community have achieved over the last year.?
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Do you have a thriving women's section at your club? Do you have any secrets to share? For industry expert and passionate women’s golf advocate Nicole Wheatley, the number one priority is clear, providing golfers with childcare facilities. We'd love to hear your thoughts.?
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The TGL roster is growing by the week, this time with Max Homa and Billy Horschel rounding out the first half of players committed to TGL for the inaugural season in 2024. Who do you think will be next???
And the chasing pack...
>> There's less than one week to go until Full Swing debuts on Netflix! Here's the latest trailer and things are looking tasty.
>> St Andrews Links has confirmed it will reverse the recent work and remove newly laid stonework. Twitter will be happy.
>> Last week Good Good Golf released their putters online for the first time. The result? Sold out instantly!
>> Check out the gameplay footage from the latest edition of EA SPORTS PGA TOUR, available worldwide on March 24th.
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TIPS AND TUTORIALS
Pushing the boundaries of what's possible by learning from the best
We're always on the lookout for how we can improve the approach we take when undertaking email marketing for our clients. Refreshing our ideas and reading up on what other people have to share is a useful exercise to keep our thinking fresh.
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Calling all fellow Webflow advocates. Looking to learn more about how you can optimise the way you work through each step of the SEO process? Check out this interesting video from Payton Clark Smith.
CNN Presenter, Founder of UK WGC and Passionate Campaigner for Women's & Junior golf
2 年Thanks for the mention! ??