The Future of Fundraising

Welcome to the Future of Fundraising.

How sustainable are your giving programs?

This is a question that’s emerged as a top priority during my conversations with Vice Presidents of Advancement Services. What my team and I have observed is that today’s top VPs of Advancement Services have evolved from exceptional tacticians to multidimensional leaders who have to embody the donor experience, fundraising strategy, and the process that allows organizations to manage and grow giving.

As the role continues to evolve, all members of the Advancement Services team are asked to drive efficient and consistent gift processes. Along the way, not only do they have to manage the risks and nuances that come with emerging giving methods –?they also have to look for levers that free up resources to focus on driving sustainable giving growth.

The takeaway is that Advancement Service professionals have adopted perhaps the most proactive role in employing new technology and solutions that create digital transformations which lead to systematically growing revenue in sustainable ways.

If you’re invested in bringing about digital transformation for your organization, my team would love to talk with you. Please reach out: [email protected].

Here’s what’s on my radar this week:

[WEBINAR] Fundraising Best Practices: What To Do After a Donor Says 'Yes'

Thursday, February 29 at 2:00 PM ET

We all have strategies for getting to donors, deepening relationships with high-quality touchpoints, and making strategic asks. But what should a fundraiser do next, when they hear 'Yes'?

In this webinar, Givzey's Emily Groccia will walk you through the next steps after yes. From immediate documentation to approvals, the donor experience, and how to get that gift to close as soon as possible – Emily will walk you through the best practices after 'Yes.'

Come learn Emily's strategic steps and the data behind all of it. (SAVE YOUR SEAT)

Most DAF Donors Favor General-Operating Support and Other Surprising Data From a New Report (Chronicle)

A new report from the National Philanthropic Trust finds that when it comes to DAF giving, unrestricted grants are more numerous but account for far fewer dollars. Overall, 59 percent of the grants from DAFs in the study were unrestricted, but they tended to be smaller. Only 29 percent of grant dollars were general operating support, while 71 percent were earmarked for specific purposes. Read the full analysis in the Chronicle of Philanthropy. (KEEP READING)

Digital Gift Agreements & Multi-Year Giving for Giving Days

Over the past decade, Giving Days have become a standard practice for many nonprofit organizations because they typically produce year-over-year growth. However, with donors becoming so used to the annual Giving Day appeal, in addition to Giving Tuesday, and other "single-day" solicitations, many fundraising leaders have begun to question to effectiveness and efficiency of Giving Days.

One of the most impactful ways to overcome donor fatigue for Giving Days is to use a multi-year giving approach and Digital Gift Agreements that benefit donors and increase efficiency for advancement operations. (KEEP READING)

[Capital Campaign Edition] The Multi-Year Giving Playbook

Outside of your major gift program, a capital campaign may be the only time when you’ll find yourself soliciting five, six, and even seven-figure gifts. Not only do capital campaigns provide donors a significant and often-tangible opportunity to make an impact, multi-year pledges and payment plans ease the donor’s financial burden for making such transformational gifts.

Just like any element of a capital campaign, a thoughtful strategy well-executed will mean the difference between success and failure.

In this playbook, we outline tactics and strategies for implementing a multi-year giving strategy during your capital campaign. We will hone in each individual phase of the capital campaign when providing guidance.

(DOWNLOAD YOUR FREE COPY TODAY)

Upcoming Conferences

March

• Mar 3-5: CASE Districts VII & VIII - Anaheim, CA
• Mar 4-6: NEAHP - Mystic, CT
• Mar 13-15: CASE District I - Boston, MA
• Mar 28: AFPMA Fundraising Day in Boston - Boston, MA

April

• Apr 14-16: CASE Districts V & VI - Chicago, IL
• Apr 14 - 16: CASE District IV - San Antonio, TX
• Apr 28 - 30: Alumni Professionals of Texas - San Marcos, TX

Fundraising Jobs

If you have jobs you would like posted in the Future of Fundraising newsletter, please email [email protected] with your requests.

• Vice President of Advancement | Rogerson Communities | Boston, MA | APPLY>>>
• Associate Director of Development $78,300 - $97,800 | Dartmouth Cancer Center | Lebanon, NH | APPLY>>>
• Chief Philanthropy Officer | Cincinnati Opera | Cincinnati, OH | APPLY>>>