The Future of Fundraising
Welcome to the Future of Fundraising.
In an era where seamless digital experiences are the norm, from booking the perfect stay on Airbnb to tracking and optimizing every health metric, or discovering a hidden gem on Netflix, people have grown to expect convenience, simplicity, and personalization in every interaction. There’s a certain satisfaction we receive from these experiences and they don’t feel transactional.
We also need to transform the pledge experience from transactional to rewarding relational donor experiences.
Today's donors, accustomed to the dynamic, user-friendly interfaces of their favorite for-profits, are looking for similar experiences when it comes to supporting causes they care about.
Yet, the reality is that many nonprofits lag behind, offering clunky, multi-step processes for donating and volunteering that don't produce that universal feeling of satisfaction.
The challenge for nonprofits is clear: catch up with the digital-first world and deliver giving experiences that match the ease and personalization donors encounter elsewhere in their lives. This shift is not merely about adopting new technologies but about rethinking the entire approach to donor engagement, making every interaction feel less like a transaction and more like a meaningful part of a larger journey.
Research study after research study tells us that the quality of the communications that donors receive is one of the single greatest factors in whether or not a donor continues to give. In doing so, nonprofits can not only meet the modern donor's expectations but exceed them, fostering a deeper, more rewarding connection to the cause.
Here’s what’s on my radar this week:
[WEBINAR] Fundraising Best Practices: What To Do After a Donor Says 'Yes'
We all have strategies for getting to donors, deepening relationships with high-quality touchpoints, and making strategic asks. But what should a fundraiser do next, when they hear 'Yes'?
In this webinar, Givzey's Emily Groccia will walk you through the next steps after yes. From immediate documentation to approvals, the donor experience, and how to get that gift to close as soon as possible – Emily will walk you through the best practices after 'Yes.'
How Digital Gift Agreements Drive Precision and Efficiency
Efficiency is key in navigating donor relationships, with the precision required to honor donor intent and bolster retention following a gift closing. Formally recording gifts may already be common practice for your major gifts team, but how are you recording gifts within large-volume giving channels such as the annual fund?
Bringing Digital Gift Agreements into your organization can automate the more transactional elements of donor engagement, like pledge reminders, while providing fundraisers with the opportunity to build long-term, donor-centric relationships rooted in meaningful connections and mission impact. (KEEP READING)
[GUIDEBOOK] Transforming the Multi-Year Donor Giving Experience
Research study after research study tells us that the quality of the communications that donors receive is one of the single greatest factors in whether or not a donor continues to give.
By embracing the principles that make digital platforms so engaging—ease of use, personalization, and continuous engagement—nonprofits can transform the multi-year giving experience. This transformation involves moving away from the tedious, paperwork-laden processes that characterize so many internal systems and towards a model that values the donor's time, preferences, and desire to make a difference.
This guide will help you meet and exceed the modern donor's expectations so you can foster a deeper, more rewarding connection to the cause. (DOWNLOAD FOR FREE)
The 2024 Multi-Year Giving Playbook for Fundraising Leaders
Last year, Givzey published its first volume of the Multi-Year Giving Playbook for Fundraising Leaders. Less than six months – and thousands of downloads – later, Givzey is back with a refreshed playbook that offers a new perspective on how leaders can apply multi-year giving strategies to donors at all levels of giving to grow the pipeline through sustainable, predictable, and donor-centric practices.
The 2024 Multi-Year Giving Playbook for Fundraising Leaders includes the following new chapters and updates:
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Co-founder & CEO ?? Making Videos that Sell SaaS ?? Explain Big Ideas & Increase Conversion Rate!
9 个月Enhancing donor experiences is key to transforming fundraising in the digital age!