The Future of Fundraising
Welcome to the future of fundraising,
This week our team had great breakthroughs in evolving the Fundraising Neural Nets and Algorithms (FNAs). The FNAs are used by the autonomous fundraiser to predict a twelve month engagement journey for each donor, determine the best next action and execute the next engagement touchpoint.?
Below is an example of the output of the FNAs. This chart represents a 12 month journey for a single donor and is the foundation for how the autonomous fundraiser decides its next best action.?
This an example of a single potential journey for one individual donor at a single point in time. It illustrates how complicated fundraising really is and why fundraising professionals have a limit to the number of donors they can work with. The scale of impact for the autonomous fundraiser to manage this process for thousands of donors is the reason autonomous fundraising will change fundraising forever.
As we evolve both the decision-making and learning abilities of the autonomous fundraiser, our team had to explore how the autonomous fundraiser determines the most appropriate communication methods (text, email, a hand written note, etc.) for each donor engagement. Since this isn’t a marketing tool and because these communications happen asynchronously, the autonomous fundraiser chooses how to communicate information based on the most appropriate and adaptive methods relative to the specific information being communicated instead of using a generalized and singular communication method (i.e. always text, always email).?
This insight was an interesting jumping off point for our team to explore what it means for the autonomous fundraiser to be truly donor-centric. For example, our team found that the most effective way for the autonomous fundraiser to thank a donor for their gift is with an AI generated, robotically hand-written note. The best way to invite a donor to an event is with an email because of the ability to add links that are helpful and allow the donor to better understand the details of the event. And, it’s generally best for the autonomous fundraiser to send a quick text message to wish a donor happy birthday.??
During the years I spent working as a gift officer and as all frontline fundraisers know, we spend an inordinate amount of time trying to figure out the best way to communicate with our most important donors. We’ll generally use the most appropriate method to communicate the information that we need to inspire the donor to take the desired action. The autonomous fundraiser has to do the same.?
This week, our team is focused on testing different combinations of communication methods for various types of messaging to help determine a baseline for how the autonomous fundraiser should communicate different categories of engagement. Lots to learn, and we’re making great progress.
Have a great week.?
LIVE Fundraising Panel: 2024 Gift Documentation Benchmark Report
No matter the type of organization, fundraising has a 'Messy Middle' problem – the time between when a donor is at the height of their excitement and belief in your organization, when they commit to a gift, and when that gift closes.
The 2024 Nonprofit Gift Documentation Benchmark Report revealed new data on areas that are overlooked by organizations as they engage donors and close gifts, best practices that aren't used, and benchmarks that, with the right focus, can certainly improve.
In this LIVE Panel discussion with Givzey's Emily Groccia and Renee Quinn, we will cover the full 2024 Nonprofit Gift Documentation Benchmark Report from soup to nuts and give you live analysis to help you understand, manage, control, and turn the Messy Middle into an asset. Join us on?WEDNESDAY, AUGUST 28 AT 2:00PM ET .
Givzey and Version2.ai Featured in NonProfit PRO: Revolutionizing Fundraising with Autonomous AI
Recently, NonProfit PRO featured Givzey and Version2 in an article titled "Version2 Launches with Focus on Building Fully Autonomous Nonprofit Fundraiser ."
领英推荐
In a compelling feature on NonProfit PRO, Adam Martel, a trailblazer in fundraising technology, unveils his latest venture: Version2. This AI research and design lab is focused on creating fully autonomous fundraisers by the end of 2024, aiming to tackle the nonprofit sector's most pressing challenges.
Martel addresses the skepticism about autonomous fundraisers, emphasizing their potential to revolutionize the field. He envisions a future where AI can seamlessly handle donor relationships, enhancing transparency and efficiency without replacing the human touch…
(KEEP READING )
Instrumentl Nonprofit Growth Summit
What’s standing in the way of taking your nonprofit to the next level? Limited funding? Lack of collaboration? Disengaged stakeholders?
Learn how the strongest nonprofits overcome these challenges at the Nonprofit Growth Summit on September 12, hosted by our great friends and partners at Instrumentl.
Through panel discussions, hands-on workshops, and community building, you’ll gain:
Early bird registration is free but spots are limited!
Fundraising Jobs
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