The Future Will Be Full of Unbelievably Frustrated Marketers. Here’s Why.

“That’s just not on brand.”

“No one has ever done that before.”

“Why would anyone watch that?”

“We don’t think that meets brand standards.”

“That’s much too risky.”

“Can’t we just do something simple?"

These statements (and hundreds of others just like them) will fill board rooms in the future, as Marketing teams will be constantly shot down by their company leaders, all because they’ll be desperate to be found online.

Why?

Let me explain.

The Changing World of Being Found Online

You see, the future of “being found online” and “becoming known” or even “branding” is very, very murky for businesses.

With the introduction of AI-based search, the entire Google experience (as we know it) may or may not even be something we’re doing as a society in 5 years.

This means content-driven search may not have nearly as much significance.

This also means paid advertising like Google Ads may not exist either.

So what’s a marketer to do?

Well, my prediction is we’re going to start to see more emphasis on standing out (and being found) on Social Media than we ever have before.

• YouTube.
• TikTok.
• Instagram.
• Etc.

You know the names.

There will be new ones too.

But here’s where things are going to get interesting.

The Social + AI Economy = CREATIVITY WINS

ALL brands/businesses are going to realize they need to shift towards BETTER social media in order to get found online as much as they’d like.

This, in turn, means these businesses either pay out the nose for paid social media advertising (many will) or they will have to get incredibly smart, consistent, and CREATIVE with the content they’re producing on social.

Of course, “creative” is the key word here.

Social media activity will increase globally and pressure will then be put on marketing departments and leaders to excel in this social media + AI-driven economy.

This therefore means marketing teams will need to push the envelope of social media creativity in order to truly stand out.

And that’s the rub.

As the creativity bar continues to rise, more and more brands will continue to fold.

This will be especially true for bigger, legacy brands, as they will continue to suffer from a “fat and happy” syndrome leading to complacency and stagnation.

But such is a tale as old as time.

Things change.

Markets evolve.?

Some adjust, some do not.

But this much I’m certain of: For the most part, the ONLY way your social media will stand out in the future is if it's VERY creative.

There will be many marketers that achieve this feat.

But there will be many more that will get shot down before they even take a swing.

Why?

All because of fear, complacency, and a lack of guts from Leadership teams.

It's the same reason so many leaders haven't embraced a stronger They Ask You Answer philosophy with their content, despite its proven results for over a decade now.

The idea of "Doing things differently" is, believe it or not, inconceivable to many leadership teams.

Many are too conservative and outdated to see the writing on the wall.

I’d like to think I was wrong about this future trend, but considering how frustrated marketers ALREADY are, I can’t imagine we’re going to see improvements moving forward.

So marketers, buckle up.

Seek employment from those that allow your best work and celebrate creativity.

And for you leaders…dare to stand out and clear a new path in your industry.

PS: Need a business speaker for your next event? Trying to get your leadership team bought in so as to think differently? Reach out today.