Future+ Fridays | Issue43

As we prepare for the holidays, this marks the final Future+ Fridays for 2024, with a special recap edition coming next week! A heartfelt thank you to everyone who returns every week to read and engage with us; your support fuels our journey and we wish you a warm and festive holiday season.

In this week’s news, luxury brands are betting on Bitcoin, embracing crypto to attract new wealth, Tribute Brand’s acquisition of DRAUP aims to transform digital wearables with the launch of the Fashion.Fun platform, Karl Lagerfeld returns to Pitti Uomo celebrating his legacy through cutting-edge storytelling, Universal Music Group (UMG) and WPP join forces to revolutionise music-driven marketing and finally Loro Piana celebrates 100 years of excellence with its first-ever exhibition, a tribute to a century of craftsmanship and innovation.

???In this week’s issue-

1. Luxury brands bet on Bitcoin: embracing crypto to attract new wealth
2. Tribute Brand acquires Draup to launch Fashion.Fun platform and transform digital wearables
3. Karl Lagerfeld returns to Pitti Uomo with an immersive "world of Karl" experience
4. UMG and WPP partner to revolutionise music-driven marketing
5. Loro Piana Celebrates 100 Years with its first-ever exhibition

?????Top reads on our radar, in case you missed it-

1. LVMH acquired a €50 million villa in Cannes to host brand events
2. Puig to fully acquire Charlotte Tilbury by 2031
3. ‘Barnfit’ the new trend taking over in China after quiet luxury
4. Fashion label 9dcc introduces 'Black Box' featuring surprise apparel and a chance to win a CryptoPunk
5. Virtual fashion software, CLO 3D successfully raised 34 million USD
6. 26 fashion exhibitions opening in 2025
7. AI-powered search engine Perplexity closed a $500 million funding round
8. Ulta Beauty launches AI try-on experience using NVIDIA StyleGAN2 Gen AI model
9. Vera Wang brand was acquired by fashion holding company WHP Global
10. Crypto.com renews multi-year sponsorship deal with F1

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