Future+ Fridays | Issue42

After a fun-filled start to the festive season, we’re starting to wrap up projects for the holidays with plans for 2025 well underway. The news across the luxury industry has been all about Matthieu Blazy being appointed artistic director at Chanel, Louise Trotter going from Carven to Bottega Venneta and PR powerhouse Lucien Pages being acquired by The Independents group.

Our highlights this week include; Puma and Manchester City redefining fan experiences with an AI-driven kit design platform, e.l.f. Beauty’s virtual Luxe Lounge reimagining loyalty programs, Versace’s iconic ‘Tag’ bag finding new digital life across platforms like Zepeto and Snapchat, and Tagwalk’s AI trend prediction dashboard shaking up how we anticipate fashion’s next big moments.

We have submitted our session for SXSW London for a panel ‘How AI is powering the next wave of commerce’ and would love your support to vote for us here!

???In this week’s issue-

1. Puma and Manchester City revolutionise fan engagement with AI kit design platform
2. Sora Turbo launches but skips the EU and UK (for now)
3. e.l.f. Beauty unveils virtual Luxe Lounge: a new era for loyalty programs
4. Versace’s ‘Tag’ bag goes digital across Zepeto, Snapchat, and Drest
5. Company Spotlight: Tagwalk launches AI trend prediction dashboard

?????Top reads on our radar, in case you missed it-

1. Member spotlight: Phoenix Technologies AG integrates Teuken-7B, advancing Europe's sovereign AI
2. John Galliano is leaving Maison Margiela
3. Black Friday’s sales on TikTok surpass $100M
4. Experience HUGO IRL Shopping in Roblox
5. Partnership extended between Nike and the NFL until 2028
6. Return & exchange portal launched by Itsperfect for improving returns management
7. Pucci brings its signature patterns to Miami Art Basel
8. Will TikTok be banned in the US?
9. TWICE, Karta, JYP Entertainment and Republic Records made history with the biggest Meet & Greet on Roblox
10. ChatGPT now understands real-time videos

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