The Future of Fresh Produce: Trends in the Middle East to Watch Out For

The fresh produce industry has taken center stage as the world becomes increasingly health-conscious. The Middle East is no exception, with consumers demanding fresh, locally sourced, and sustainably grown fruits and vegetables. This article will explore the latest trends in the Middle Eastern market?and how you can successfully enter the market.?

Discover the Latest Trends        

Local and Sustainable Produce

According to a report by the World Bank, the Middle East and North Africa region (MENA) is the largest food-importing region in the world, accounting for 58% of global food imports. However, due to food safety and quality concerns, the area has a growing demand for locally sourced food.?

Changing Consumer Preferences

A Fitch Solutions report projects that the Middle East's fresh produce market will grow at a compound annual growth rate (CAGR) of 6.1% between 2021-2025. This growth is attributed to rising health consciousness among consumers?increasingly seeking?fresh and healthy food options.?

Technology Advancements

According to a report by Mordor Intelligence, the hydroponics market in the Middle East and Africa is projected to grow at a CAGR of 4.4% between 2020-2025. The report cites the increasing adoption of precision agriculture technologies and the need to conserve water resources as the key drivers of this growth

Companies prioritizing?locally sourced,?sustainable,?fresh,?healthy produce?grown with the help of the latest technological advancements will?have a competitive advantage in the market.?So how can you enter the market successfully?

Build a Successful?Market Entry Strategy        

It is crucial to understand that as the demand for local produce grows?and consumers increasingly prioritize locally sourced options, imported fresh produce must surpass expectations to remain competitive in the Middle Eastern market. To successfully penetrate this market, companies dealing with imported produce must go above and beyond regarding?quality, pricing, and sustainable practices.??That is why partnering with?a company based in the region?that?understands the market dynamics and demands?can help fresh produce companies gain access to the?challenging MENA?market.

Here are some critical?points in which GFI assist??companies looking to establish a successful market entry strategy:

• Quality is paramount; imported produce must meet and exceed the standards set by locally sourced options. This entails ensuring freshness, taste, and appearance throughout the supply chain. Implementing robust quality control measures, efficient transportation methods, and proper storage techniques will contribute to delivering top-notch produce that stands out in the market.

• Pricing is another crucial aspect to consider. While imported products often come with added costs due to transportation and logistics, it is important to offer competitive pricing that justifies the value provided. Conducting thorough market research and optimizing supply chain efficiency can help balance affordability and quality, making imported produce an attractive option for consumers.

• Moreover, sustainability is increasingly valued by Middle Eastern consumers. Companies dealing with imported produce should prioritize sustainable practices throughout their operations to maintain a competitive edge. This includes minimizing environmental impact, promoting responsible water and resource management, and supporting ethical farming practices. Demonstrating a commitment to sustainability aligns with consumer values and strengthens the appeal of imported produce in a market that places?a?growing emphasis on local and sustainable options.

By understanding the changing landscape of the Middle Eastern fresh produce market and acknowledging the increasing demand for local options, companies can strategically position themselves by offering imported produce that not only meets but surpasses consumer expectations regarding quality, pricing, and sustainable practices. This proactive approach will help build trust, foster customer loyalty, and ensure long-term success in this evolving market.