The Future of Franchising: Tech Trends You Can’t Afford to Ignore

Welcome to 2025—the franchise industry is on the verge of a major shake-up, thanks to AI, immersive customer experiences, and evolving regulations under the new administration.?

Businesses that refuse to adapt… they’ll be the next Blockbuster.

Maven IT doesn’t just watch trends—we help businesses capitalize on them. Here’s what’s shaping franchise technology today and what smart businesses should be doing right now.

1. AI-Driven Everything: Smarter, Faster, and More Profitable

AI is the secret weapon for franchise growth. It isn’t just making operations smarter—it’s the key to preventing cyber disasters, ensuring seamless IT support, and keeping franchises ahead of the curve.

• Predictive analytics will help franchises identify the most profitable locations before signing the lease.
• AI-powered pricing strategies will dynamically adjust based on real-time demand, competition, and customer behavior.
• Automated inventory management will eliminate stock issues before they become problems.

“It’s about balance,” Charles A. , Maven IT co-owner and Chief Revenue Officer notes. “Technology should empower people, not replace them. Our goal is seamless support that blends the best of both worlds.”

If you aren't letting AI do the heavy lifting for you, chances are you’re working harder than you need to—and leaving yourself vulnerable in the process. Get more insights from Maven IT's co-owners about what's in store for franchise technology.

2. Immersive Customer Experiences: Boring Doesn’t Sell

Retail is far from dead—but franchises that stick to outdated customer experiences might be. Consumers expect immersive, high-tech interactions, whether in-store or online.

• Augmented reality (AR) will let customers “try before they buy” without lifting a finger.
• Smart shelves will adjust pricing and promotions in real-time based on demand.
• AI-driven personalization will anticipate customer needs before they even realize them.

“We’re on the brink of a franchise revolution,” says Aldis. “In-store technology is about enhancing the customer experience. It’s an exciting time for innovation.”

The future belongs to franchises that make tech an experience, not just a tool.

3. AI and Cybersecurity: Hackers Love an Easy Target

New administration, same cyber threats—but with AI on both sides of the fight. Hackers are getting smarter, and outdated security strategies won’t cut it.

• Open XDR (Extended Detection and Response) systems use AI to monitor networks 24/7 and will detect threats in milliseconds—because reacting after a breach is way too late.
• Regulatory compliance is tightening up, especially with AI playing a bigger role in business.
• SMBs and franchises are prime targets, meaning security needs to be proactive, not reactive.

“The future of cybersecurity is proactive” Aaron McCarthy , founder and CEO of Maven IT emphasizes. “We’re leveraging advanced tools to redefine how SMBs can protect their data.”

Moral of the story? Invest in AI-driven cybersecurity now, or pay for the damage later.

4. The Policy Shift: What the Trump Administration Means for Franchise Tech

New leadership in Washington brings policy changes that could impact tech investment, AI regulations, and franchise growth.

• AI regulations are expected to evolve, but whether they tighten or loosen will shape how franchises invest in automation.
• Economic policies, including tariffs and deregulation, could affect supply chains and franchise expansion.
• Tax incentives for tech innovation might emerge, making it easier (or harder) for franchises to invest in cutting-edge tools.

Bottom line? Tech-savvy franchises will turn policy changes into opportunities, while others will just complain about them.

5. Expansion of Drive-Thru and Curbside Services: Speed Matters More Than Ever

In a world where waiting more than five minutes for coffee feels like an eternity, fast, tech-powered service models are a must. Drive-thrus and curbside pickup aren’t just pandemic-era trends—they’re now a permanent fixture in franchise success.

• AI-powered drive-thrus will cut wait times dramatically, using real-time data to optimize efficiency.
• Mobile ordering and geofencing will make curbside pickup even faster, with orders ready as customers arrive.
• Voice AI will revolutionize ordering, reducing errors and increasing speed.

“Connectivity isn’t just about speed; it’s about creating opportunities,” says McCarthy. “Our networks bridge gaps and drive growth.”

For franchises, investing in tech-driven efficiency is the difference between thriving and losing customers to the next competitor down the road.

6. Consolidation of Franchisees: The Big Are Getting Bigger

Franchising is becoming a game of scale and strategy. Large franchise operators—often backed by private equity—are buying up smaller groups, creating powerhouse franchise organizations.

• Smaller franchisees are being acquired, leading to larger, more sophisticated multi-unit operators.
• Franchisors are adjusting policies to accommodate these big players, changing the dynamics of franchise ownership.
• Data-driven management is replacing intuition, as sophisticated operators leverage AI for decision-making.

For new and existing franchisees, understanding this shift is crucial—because competing against well-funded, tech-savvy operators requires a whole new level of strategy.

To dive deeper into how consolidation is reshaping the franchise industry, check out this analysis from Greenberg Traurig: 5 Trends to Watch in 2025 Franchising.

The Future Belongs to the Bold

Franchise tech is moving fast. Those who embrace AI, immersive experiences, cybersecurity, and policy shifts will lead the way. Maven IT helps franchises turn these trends into action—with managed networks, AI-driven security, and cutting-edge IT solutions.

Still running on outdated systems and hoping for the best? Follow Maven IT on LinkedIn or visit our website to fix that before it’s too late.