The Future of Food & Beverage: A glimpse at how AI can change how and what we eat

Artificial Intelligence is impacting every industry and the culinary world is ready to embrace what’s next. Elevating dining, CPG, and at-home consumption, leading food and beverage brands are disrupting their industry by implementing AI advancements for a better future.?

With the resurgence of out-of-home dining, bars and restaurants are looking to AI for a boost in productivity and experience. Updates such as QR codes allow consumers to seamlessly view menus and order digitally from their tables, dramatically increasing satisfaction while enhancing their overall experience. In fact, over the next three years, QR code use among US consumers is projected to grow by 16 million. Additionally, brands including Domino’s, Chipotle, and Panera Bread (to name a few) have launched AI-enabled drive-thrus that increase efficiency and accuracy for the consumer. In what ways can your restaurant, and its diners benefit from technological advancements??

CPG brands are getting more involved with technology – from adopting new marketing strategies to improving supply chain development. A recent example, Coca-Cola's “Create Real Magic,” is a partnership between OpenAI and Bain & Company that allows artists to access Coke-branded elements for use in AI-powered art. The art can/will be presented on digital billboards in New York City and London. In another partnership, Kraft Heinz and Microsoft teamed up to implement an AI-powered platform that allows the brands to create custom workflows, data reporting, and applications connected to existing supply chain systems. How can technology help your brand bring better food to the consumer?

For consumers looking to maintain more balance and creativity within the home, AI is aiding with meal plans, recipes, and consistency. The biggest shift here can be noted with ChefGPT, which offers both a free and paid-for version. Both options offer meal plans and recipe ideas based on what consumers have in their pantry, as well as what kitchen tools are available. Following the success of ChatGPT which sees more than 13 million daily visitors, ChefGPT is expected to yield similar results. With many digital platforms continuing to emerge, what form of tech assistance can you offer consumers looking to achieve balance at home???

With elevated technology and consumer desires for better tech-supported lifestyles, the future of the culinary world is in top form. Benefits will be seen in many forms among at-home cooks, diners, and restaurant owners, all the way to grocers and CPG brands eager on implementing changes that will help them create the future.