Future-Focused Animation, Nelly Jelly, Embraces Diversity, Problem Solving, And Sustainability
Md Muktaruz zaman
Data Driven Digital Marketer, Google & FB Ads Expert, Web Analyst at (eShopyDeal.com) & SEO Consultant at (thetableread.co.uk).
On The Table Read Magazine, “the best entertainment eBook magazine UK “, the animation industry is evolving, with content creators focusing on timeless themes like diversity, problem-solving, and sustainability to appeal to the younger generation, as exemplified by Nelly Jelly’s new series.
Screen Time
Born between 2010 and 2025, Gen Alpha is a generation of digital natives who are already demonstrating a unique set of values. Unlike their predecessors, Gen Z, social consciousness, equality, and sustainability are not just buzzwords for this new generation.
While Gen Alpha kids often gravitate towards screens, with 59 percent naming TV and movies as their favorite weekend activity, it’s important to note that their screen time is significant across the globe. In the U.S., Research shows that preschoolers spend an average of 30 hours per week watching TV or using tablets, 8 hours on smartphones, and 4 hours on laptops or PCs. British preschoolers spend a total of 18 hours on TV or tablets and 8 hours on smartphones or laptops/PCs.
Despite warnings about the potential negative impact of excessive screen time, Gen Alpha is growing up in a tech-driven world where the lines between the real and digital are blurring. Content creators are increasingly recognizing the need to offer high-quality content that aligns with the interests and values of this new generation, addressing their digital needs while promoting positive themes like diversity, problem-solving, and emotional literacy.
Nelly Jelly
NELLY JELLY , a beloved children’s character from Lithuania, is captivating young minds around the world with her imaginative adventures. Designed to inspire exploration, creativity, and resilience, Nelly Jelly and her friends offer a fun and engaging way for children to learn and grow.