The Future Favours The Fearlessly Curious.

Welcome to the Hopeful Monsters Institute. A curation of the inspirational, entertaining and bizarre that will bend your noggin in a different direction. Hand-selected by Hopeful Monsters. For Hopeful Monsters in the wild.

If you thought curiosity was just for killing cats, think again.?SXSW Sydney proved that curiosity is what keeps us all at the helm, shaping the future, especially for us at Hopeful Monsters, where infectious curiosity has been one of our founding behaviours since we launched.

We were there to hear what went down.

Thanks to Leigh McLeod , Hannah McElhinney (She/Her) , Sofia Hernandez , Elly Strang , Toby Aldred , Richard Williams , Christopher Sanderson , Tully Walter , Sarah Migliorino for the insights! ??

And our man on the ground, Blair Ellis !

As a female-owned creative agency, we’re proud to be doing our bit and to be recognised as finalists in the gender equality category at The Shorty Awards for Impact - global awards celebrating the positive impact of purpose-driven work. We'd love it if you had 2 mins to vote for us!

Although ‘The Six Principles of Persuasion’ may sound like a sick new hip-hop album, it’s actually a pretty interesting read from a behavioural strategist. You could say he’s… A-STRAT-Rocky.?Here are the brands using these six principles the right way.

The marketing world is transfixed with Gen Z and the emergence of Gen Alpha. But who is watching the boomers?! Next year, 55-64s in the US are forecast to spend 93 daily average minutes on social media. That’s a 43% rise. And the big difference with this generation? They can concentrate on an ad.

There's a Hopeful Monster in our office called Connor Sprague (AKA @shotsbysprague). Aside from being an absolute legend and a talented photographer, he does something you might find strange. He has an application on his computer that takes a photo of him at any given moment of the day. And he has a 282-day streak.According to The New Yorker, he might be onto something.