Future of experience monetization
While the future of experience monetization is not clear, the shift of our attention from Linear TV to Digital, Social, Search, Gaming, Metaverse, etc. is forcing Media companies to redo their data driven Monetization strategies.
My very good friend and Capgemini's Industry Solutions Leader for Media and Entertainment, Madan Sundararaju and I were on stage at NAB (National Association of Broadcasters) 2022. We discussed the topic of Data Driven Experience Monetization and The Digital future of Monetization currency.
Lets discover where attention and monetization opportunities are shifting to
A popular misconception is that attention is shifting from Linear to Digital. We believe that leaders in this space will account for the fact that attention is shifting to a convergence of Linear, Digital, Social, Search, Gaming, Metaverse, etc. While convergence presents a massive opportunity, attention monetization is becoming increasingly complex.
Our work with leading media. entertainment and experience providers in this space proves that the solution to reduce this complexity is through the power of data.
Our Data Driven Experience Monetization architecture is designed for the entire experience ecosystem to collaborate safely, and in a compliant manner through data clean rooms. Experience providers augment their first party data with purchased third party data and allow their customers to enrich and personalize attention grabbing experiences through data driven context.
We had to build a brand new architecture due to the fact that the currency for monetization is currently in flux. The architecture is designed to assume that the question of currency may never be fully settled as it was in the world of Linear Television. Every experience category and every customer may need a combination of standard and customized currencies for their specific personalization needs.
Madan and I had fun presenting this to an engaged audience. Feel free to reach out to us with questions or comments or suggestions
GenAI expert, Global Data Governance and Privacy leader , EVP Product & Technology , Business Advisory, Global Data Management Leader
2 年DCRs are good for now and probably a solution to address the data privacy challenges but I am not convinced it is an optimized solution. I believe web3 is going to be the future of personalization ultimately