The Future of Entertainment
Challenge: A captivating way to visualise media and utilise new technology on a large scale.
Solution: Creating an immersive visual experience made available through all mediums that engages the audience like nothing else.
Live Streamed Events
The world is changing quickly through a cycle of ever-changing technology, and a large part of that change is the development of advanced meeting platforms and using them as a tool to create seamless connections between people and virtual environments. Live-streamed events are becoming more popular than ever and making these immersive experiences available to anyone will connect broad audiences in a more exciting way. We want to offer a new and unique perspective on the world of live-streamed entertainment.
Virtual Meeting Platforms
Virtual platforms for communication are becoming more important than ever and are challenging people to think differently about how we connect with one another. The sudden lifestyle changes introduced by the Covid-19 pandemic inspired the people at Myreze to search for ways to take advantage of the situation and decided to launch a platform utilising virtual technology for conferences and events. Virtual reality provides great potential in improving communication and enables the host to easily interact with visual elements. This enables complete flexibility in how to build ideas and create a better understanding, stronger engagement, and an easier workflow. Interactions within online conferences need to be as meaningful as they are in the office, and using this powerful tool - you can.
Our Virtual Sets
We are leading the change in virtual set productions, creating seamless portals to worlds where anything is possible by merging information and entertainment in a bold and dynamic way. Our production pulls the viewer into the virtual world, and allows anyone to completely immerse themselves in any recreated environment imaginable. Check out what we have been able to do so far with them in the examples listed below:
Between 7 Mountains
In a world that moves as quickly as the one we live in today, people want an experience that gets straight to the point. This is where Myreze saw an opportunity to introduce the world to exactly that when creating the idea of a virtual talk show with the theme being Bergen itself, a city alive with activity and one that is among some of the most creative hubs in Scandinavia with the careers of countless musicians, artists and creative pioneers starting right here.
Between 7 Mountains is the brand new talk show from Myreze that features a successful Bergen-based guest every week to take part in a quick-fire round of seven questions that uncovers what makes them tick and how they got to where they are today. These conversations take place in a beautiful virtual studio environment and hosted on social media platforms, allowing for viewers to send in their questions directly following the announcement of the next episode’s guest, as well as helpful feedback to improve the show.
Sitting comfortably upon a mountain peak and surrounded by beautiful Norwegian nature, the 7 Mountains virtual studio serves as the perfect setting for a fast but focused discussion on the creative advancements in Bergen - with the people responsible for the city’s rise to the international stage.
Read more about this project here
The Weather Channel
The Weather Channel is the most widely distributed weather network in America and is the leading weather information provider using emerging technologies as well as being ranked as the “TV News Brand of the Year” by Harris Poll 10 years in a row. Which is why we at Myreze were incredibly excited to create a brand new, state-of-the-art virtual studio to house their award-winning broadcasts.
Rock formations, green lawn and trees contribute to harmonic scenery, and by designing a space that uses modern materials in a natural setting, we create an environment that combines the familiar feeling of a traditional broadcasting studio together with one that effectively communicates The Weather Channel’s new look. In the centre of it all is a circular screen that displays more in-depth weather data in specific regions on the world map and to the farther side of the space - a large physical globe protruding from the wall providing a more advanced, detailed and a less static point for the presenter to host from.
The new studio is inviting and truly sets the tone for exploration. Its open ceiling floods the space with natural light and fully exposes the curved structure that perfectly glues all elements together. These impressive features provide the perfect setting to tell captivating stories and take full advantage of the limitless integration of mixed reality.
Read more about this project here
Virtual Concerts
Live streams are becoming an increasingly important part in our everyday lives, and in the world of music it's no different. With an ever growing list of musicians signing up to work with us since 2017 to give their audiences a concert experience they can enjoy from home, virtual concerts are becoming an increasingly important part of the musical landscape of the future. Streaming a live concert using virtual reality solves many practical problems and as seen during the recent Covid-19 outbreak, and has proven to be a great way for artists to connect with their audiences around the world.
Al Arabiya Moon Landing Segment
MYREZE had the pleasure to do a special experience for Al Arabiya when they aired their own historical segment on the moon landing. This included a space where the host could present the segment in a virtual studio located within a circular base on the surface of the moon with informational statistics floating alongside him - as well as realistic 3D holograms displaying details of the event and incredible animations of the astronauts at work. And with a first person view flying outside of the studio and gliding over the surface itself, it gives the viewer the feeling of being along for the ride themselves.
Read more about this project here.
Lykkeshow
When the dramatic effect of the Covid-19 pandemic hit the world in March of 2020 many were struggling, especially in the entertainment industry. We believe such sudden changes ignites an innovative spark in all of us, forcing people to think differently and to search for new ways to survive. With most people working from home, and venues being closed - more time is spent on the internet now than ever before. This was a great opportunity for us to introduce Lykkeshow; the world’s first virtual reality comedy show by taking advantage of online platforms to have some fun and hire great local talent to host and perform in a virtual environment designed beautifully by our 3D team.
By taking advantage of online platforms and hiring local talent to perform in a recreated 3D environment, the show takes full advantage of virtual reality and was available for audiences through social media: the perfect platform for creating interest.
Read more about this project here.
Summary
The advantages of virtual reality are plentiful. Whether through the ability to broadcast events and concerts to home audiences or utilising VR to better present your vision, this technology enables real flexibility in expanding on the world of entertainment as we know it. Explore the impossible with us and help build towards a more innovative future for communication and entertainment.
Visit Myreze.com for more information.