The Future is Engaging

So What's the T this week?

A recent observation I've had is the term "partner engagement" popping up all across social media. And it got me thinking...

The Future of Partner Engagement goes beyond just the same old partner portal models but now partners should be proactively distributing innovative content. This process of engaging partners goes hand in hand with enablement & education. To excel rates of engagement, providing partner enablement, training and support content is critical to vendor success. But one of the toughest challenges for any vendor is maintaining mindshare and engaging partners to ensure that their product knowledge and expertise are up-to-date.

The TPL Digital team help our clients as an extension of their teams, to execute and evolve the programs to make them stand out to these partners as the choice for collaborative opportunity - co-innovating the way forward. As a first step, utilising training content is a critical component to on-boarding and up-skilling partners, TPL integrates partner training comms into the community programs, so it is easily accessible and maintains partner mindshare.

"The ability to innovate is the #1 criterion when partners choose a provider to work with", according to Accenture.

We’ve found THE most effective?solution?to this problem is to leverage social media platforms whereby you can create and gate exclusive partner groups and consistently drip-feed content which again, educates, stimulates and motivates your partners. Combining this enablement approach alongside your existing engagement method ensures your enablement content is hitting the partner across every touchpoint.

Having implemented this technique, we saw a considerable increase in content consumption from our clients’ partners. Partners also welcomed this approach and used the content to shape their sales and support process. As a result, our clients have witnessed over a 120% increase in partner engagement and enablement content utilisation.?Discover more about how we're transforming partner engagement & enablement here.

Spilling the TPL T ?

• Lyft your sales performance with a NEW upcoming SaaS tool PIPELYFT - the ultimate sales engagement platform. If you like the sound of a platform that helps to plan, execute, track, measure and optimise your sales activity, then look no further! Sign up for Beta here. More updates coming soon... https://www.dhirubhai.net/company/pipelyft/

• You may remember from last week's newsletter that we announced Cryllium?by TPL Digital. Cryllium is a highly experienced and dedicated blockchain ecosystem development and growth team within TPL Digital.
• Their mission is to bring years of knowledge and experience to the blockchain ecosystem to support the growth and adoption of this revolutionary technology. If you are interested in discovering how Cryllium can help you develop your blockchain ecosystem please contact [email protected] Let's Grow together!

Have any questions?

Contact?us now. We look forward to hearing from you and discussing how Scaling Up in 2022 with TPL Digital can help your Partner Ecosystem achieve the level of success it truly deserves.

Together we can deliver channel excellence.

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