Future of email marketing

Some thought that the importance of email would decline over the years. However, email marketing is still as popular as ever. In the meantime, there have been plenty of changes across different social media channels, for example, dealing with the decline in Facebook’s newsfeed organic reach or Instagram and Pinterest changing algorithms. These frequent modifications make it harder for businesses to reach their target audiences. In contrast, email marketing is still one of the most stable (for good and bad) marketing platforms, and it is here to stay. Thus, today we would like to talk about the potential future of email.

The Power of Voice

The Power of Voice in Modern Home

Voice assistants, such as Amazon Alexa, Google Assistant or Siri are becoming increasingly popular in our households.?According to Statista , 65% of 25 to 49 year-olds used voice assistants at least once a day. Predictably, this has opened a new channel for modern marketing. Brand recognition and reach?with the power of voice, rather than image, will be vital for successful marketing through voice assistants

Modern Email Marketing: Voice Technology

Yes, voice technology has also started to somewhat shape email marketing: some smart speakers now have skills to access our emails. Though still quite limited, they can do the essential functions: read, reply and delete our emails, as well as switch to the next message. Maybe in the future, smart speakers will be able to read and understand a much wider range of languages too.

Smart Speakers: A Lot of Potential

A few years back consumers started mass-adopting smartwatches with innovative email functionality. Now it is expected for a smartwatch to notify about an incoming email, text or call. While voice technology will focus on text, other smart devices will most likely continue to develop their visual functions, such as image quality or even video capabilities on wearable devices. Technology moves fast!

In the future, your personal voice assistants will probably be able to do much more with your emails, for example, virtually sort your messages by priority, the sender, email type and maybe even by your engagement with a particular brand. You will most likely be able to mark some brands as favourites so your voice assistant could instantly notify you about an incoming email from your favourite brand.

Tech is Changing; Email is Too

There’s no going back – technology change is non-stoppable. Smart speaker demand should continue to grow, together with their functionality. They might change their appearance or become integrated into other consumer technology, but such smart tech has already made a significant impact on consumers.

What could email marketing look like with voice assistant technology securing its place in the market?

AI for Email Marketing: What You Need to Know

Generating and Optimizing Email Subject Lines

AI is taking the subject line creation to the next level. Tools like Phrasee use natural language generation (NLG) and machine learning (ML) to generate automated subject lines. Their ML algorithms are designed to match your brand voice with text. The tool looks at hundreds of emotions, sentiments, and phrases to predict how subject lines will resonate with your recipients. Most importantly, it analyzes the performance of subject lines and improves them on the go.

Smart Segmentation and Personalization

AI makes email segmentation more effective. Apart from segmenting audiences based on their basic data, such as location or purchase history, you can use ML to analyze their behavioral patterns. That way, you can learn more about customers’ sentiments, preferences, and behaviors and adapt your email campaigns accordingly.?Boomtrain can help you here. That marketing tool uses artificial intelligence to personalize content for each user. It analyzes their behaviors, such as interactions with websites, emails, or apps, to provide a unified view of each contact. By delivering personalized email content, you will boost user engagement, click-through rates, and, ultimately, conversions.

Building Smarter Newsletters

Artificial intelligence plays a fundamental role in newsletter creation.?With the help of AI algorithms, you can create personalized AI-generated newsletters. One such tool is Rasa.io. It automatically curates content to generate targeted newsletters for each reader. That can significantly improve customer engagement, conversions, and retention rates.?

Creating Automated Email Content

AI algorithms will reduce the time and resources needed to keep your campaigns up and running. Acrolinx is a leading AI tool for automated content creation. Unlike other?content spinning tools , Acrolinx is an authoring tool. In other words, it analyzes and understands your business’s communication patterns and sentiment. It helps you align email content with your brand style and tone.

Artificial is the future of email marketing.?

Interactive Emails: 7 Ways to Use AMP Technology in Email Newsletters to Improve Their Effectiveness

Email marketing is a powerful tool that helps you solve dozens of marketing problems. But what if you were told that you can make it even more functional and increase the feedback on your emails? Increase engagement, attract attention, increase conversion? All this is possible thanks to the new?AMP4 Email technology ?for creating interactive mailings with dynamic content.

How Does AMP Work in Mailing Lists?

Accelerated Mobile Page (AMP) technology is a set of HTML tags backed by JavaScript. The main purpose of it is to speed up the web page loading on mobile devices. Aakash Sahney, the Product Manager of Gmail company claims that AMP is one of the best modern ways to build rich web pages, which at the same time helped people to optimize one of the most popular platforms where they spend their time: email.

Why Is Interactive Emails Useful?

According to recent marketing research, “interactive email content increases the click-to-open rate by 73%, and adding videos to your email content can boost click rates up to 300%.” The reason for such impressive numbers is that above everything else, consumers, more than to be informed or feel curious, want to have fun. The interactive content is admitted as more engaging than static. In addition, users mostly prefer interactivity in any form (including GIFs and videos) over traditional static emails

What Do You Need to Make Everything Work?

Here is a useful checklist for you to test the AMP email yourself:

1. Add an AMP element to one of your existing emails.
2. Make sure you’ve set SPF, DKIM, and DMARC records for your emails.
3. Contact the email client — now Google — to whitelist your sender address.
4. If you set up a server with dynamic content for emails, make sure it responds with valid headers.
5. Check whether the AMP parts of your email get validated.
6. Make sure your email contains HTML parts so that the email will be displayed in email clients that do not support AMP for Email.
7. Find out whether your email service provider is able to send AMP emails.

We strongly believe that in the near future the interactive content will go on rising, as consumers want to get more target, entertaining and personalized information from everywhere, including emails.

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