The future of email marketing in 2024 and beyond: How email personalization can boost ROI and transform your business

We all get them - the generic sales emails from companies trying to get us to buy something. They start with a cheery but impersonal "Hi there!" and proceed to offer us deals on products we have no interest in.

This type of old school email marketing is completely ineffective in 2024. Consumers are overloaded with marketing messages and numb to anything that feels canned and salesy.

The problem is that many e-commerce businesses are still using these outdated email tactics. They blast large email lists with mass emails full of product promotions without personalizing messages or segmenting their audience. Open and click-through rates continue to plummet as customers tune out these irrelevant emails.

This lack of personalization is hugely problematic today. Consumers expect and demand personalized experiences. Research shows that 80% of customers are more likely to do business with a company that provides personalized experiences.

Mass blasting a list of emails without personalization is spamming your customers. It damages your sender reputation and hurts email deliverability. It also wastes marketing budget on emails destined for the trash folder.

The solution is highly personalized email marketing powered by segmentation and customer data. Tools like Klaviyo allow you to customize email content for each subscriber based on their interests, purchase history, behavior on your website, and more.

You can deliver incredible value by sending the right offer or content to each customer at exactly the right time. The technology is here to make this work at scale.

Old school email marketing is officially dead. To cut through the noise and drive results, e-commerce businesses must provide a highly personalized experience in every single email they send. Treat your customers like individuals, not faceless targets, and you will reap the rewards.

Follow these best practices to improve email marketing in 2024:

• Leverage segmentation and personas to target email content
• Personalize subject lines and content for relevancy
• Automate emails based on consumer behavior and preferences
• Test and optimize for higher open and click through rates
• Integrate email with your CRM to inform segmentation

Easier said than done so if you need some assistance your email marketing strategy, send me a direct message and I will be happy to setup a free 30 minute consultation with you.