The Future of E-commerce: Why Progressive Web Apps (PWAs) Are a Game Changer in the UAE
The United Arab Emirates has a tremendous eCommerce future because of the evolving digital landscape. This transforms businesses into innovative solutions in today's dynamic and competitive eCommerce market. One of the biggest technologies that is reshaping the retail market and is becoming the game changer for eCommerce in the UAE is, of course, progressive web apps.?
In this article, we will explore progressive web applications and the benefits this technology is providing to businesses and reshaping the retail landscape. We will also see how Apptunix, a web app development agency, is playing an essential role in transforming retail businesses in the country with its PWA solutions.?
The Rise of Mobile Shopping in UAE?
Almost everyone in the UAE has an internet connection, and approximately 90% of the people have an eCommerce app on their mobile. More than 65% of people use their smartphones to shop online, and around 32% of the people had their last shopping done through their smartphones, which makes people tech-savvy. This leads eCommerce businesses to focus on optimizing digital presence and mobile-friendly features and offering a seamless and exceptional user experience to their customers.?
5 Benefits Progressive Web Apps Offer to eCommerce Businesses?
Progressive web apps are websites that look and behave like mobile apps. These websites are a blend of the best features of both web and mobile apps. PWA is becoming the game changer for the eCommerce industry in the UAE. The 5 benefits PWA offers to eCommerce businesses are as follows:?
PWA offers high website speed and performance so that visitors who come to the website get a seamless experience. Service workers and caching mechanisms ensure that the website speed is always fast, even if there is a bad network connection. This gives users an amazing customer experience even if they live in a place where internet speed is not so good. E-commerce business websites get benefits from this, such as a lower bounce rate and high conversion.?
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Another advantage of having a progressive web app for eCommerce businesses is, of course, the capability of offline access. This feature is perfect for places where people experience occasional network issues. They can access the loaded pages, experience faster loading and better security, and continue shopping; this leads to engaging customers by giving them an amazing user experience and making them permanent shoppers.?
In the UAE, enhancing customer engagement is one of the key elements to consider. PWA solutions enhance user engagement by offering them several benefits, including push notifications, home screen icons, full-screen views, etc. Eventually, retail businesses can generate more sales and revenue.?
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Cross-platform integration in web or app development is one of the best ways to target a wide range of users. PWAs can be accessible on multiple platforms without building separate applications for different platforms. Any user operating any device or operating system can access progressive web apps and make purchases.?
In the end, it is also beneficial in saving money while targeting target users. The PWA saves money in app development, testing, and maintenance since it uses a single codebase that is accessible across several devices and operating systems. PWA’s don’t need to be uploaded on the app store or play store, which means it saves platform fees as well. Apart from that, these web apps also save space since they are stored in MBs only.?
Apptunix: Reshaping PWA Development and eCommerce Businesses in UAE?
Undoubtedly, as digital technology and the retail market continue to rise in the country, Apptunix, a leader in developing PWA solutions, continues to provide the best progressive web apps to eCommerce businesses. Apptunix’s PWA solutions are tailored to the retail market's unique needs and demands.?
The company’s team, including app developers, designers, and more, not only offers advanced technology and innovation in PWA, but it is built so that the website or app can easily target the regional market in the UAE. Ultimately, it enhances eCommerce success in the country.?
The biggest advantage Apptunix offers to eCommerce businesses in the UAE is understanding the distinct requirements of businesses and developing PWA according to that. Apart from that, focusing on performance and reliability, user-centric design, end-to-end development and support, etc. are some other pros it offers to eCommerce businesses.?
Wrapping Up?
According to global market insights, the market size of progressive web apps is estimated at $1.3 billion in 2023. However, it's becoming a game changer in the eCommerce industry; eventually, the market is projected to grow at a compound growth rate of 26% between 2024 and 2033. The progressive web app market size is expected to reach $42 billion by 2033.?
Indeed, the future of eCommerce UAE is significantly growing and set to be highly impacted by PWA’s solutions. The benefits, such as offering high website speed and performance, reliability, enhanced user engagement, cross-platform solutions, etc., are flawless for growing PWA solutions in a rapidly changing retail business.?
An app development agency like Apptunix is a true leader in developing progressive web apps in the UAE. E-commerce businesses are striving to engage mobile users and make them customers, and PWA solutions are one of the most advanced ways to do that.?