The Future of E-Commerce

We are aware that e-commerce is in an environment of constant change, it goes without saying that this has increased with the pandemic. Transaction volumes and the size of this sector are increasing day by day. Every consumer-oriented company should follow the technological developments that will enable businesses to grow and increase user convenience.

E-commerce research said that with the pandemic, multi-channel shopping will become widespread and personalization will gain importance. Vidoven was founded based on these two focuses. Vidoven's aim was to develop and combine these two fundamental elements. Omnichannel selling has of course increased e-commerce. However, we live in a world where user-friendliness is increasing day by day. Since multi-channel sales were made through indirect channels, it could provide limited user convenience. Personalization, on the other hand, was a more physical activity that is still difficult in the digital environment, few brands were able to integrate it into digital channels (Nike, Adidas, etc.). Vidoven emerged as a technology focused on customizing user experiences like this.

What is Vidoven?

Vidoven started out as a start-up founded by experts in different disciplines. Vidoven is a live broadcast system that can be integrated into every brand's website. It does not make the website heavy and integrates with just one code. It is a completely external system, but it can customize the design according to the relevant e-commerce site. It has many different modules. It is possible to reach many people or have one-on-one interviews from one streamer. It is also very easy to create short video clips from these live broadcasts, also allows you to use these live broadcasts as product videos.

Why was it founded and believed to succeed?

Because storytelling sells. With Vidoven, you don't see a brand's products from behind the screen, you have the opportunity to experience it as closely as possible to the sense of touch. It is almost impossible for that product to be different from your expectation. World statistics show that returns on video purchases have?decreased by 50%. China is already leading the way in this regard. This trend is gradually increasing worldwide. Brands use their e-commerce sites as a more powerful advertising channel for the campaigns they create. In Europe, this technology is mostly used by luxury brands.

Everyone wants a little influence.

We live in an era where advertisements rule the world. Influencer marketing has gotten ahead of most marketing strategies. A medium like Instagram and others have integrated sales into their own social media channel. Because we all know that if the people we admire and whose ideas we trust choose specific products from a wide variety of products, our tendency towards those products increases. We know that if an influencer promotes a product through video, they work for higher budgets, because the product becomes more realistic for us. Vidoven focuses on increasing the efficiency of your agreements with influencers. It integrates the stories that disappear within 24 hours directly to the brand's own site and increases the efficiency of an influencer you use as a brand face. As Vidoven, we think that you don't always need an big budget influencer. Create and grow your own influencers. Imagine being able to copy a great seller from your store, you want to put one in every store. Vidoven gives you this opportunity. Get a friendly and effective customer representative and broadcast live them. Follow the change in your sales from the analysis section offered by Vidoven. You will see the difference. There are data showing that the sales of video products are higher with this technology.

Let’s Talk About Data

• 80% of product owners say that product videos directly increase their sales by 80%.
• 84% of consumers say their purchasing decision is influenced by a brand's video.
• 66% of consumers say they would prefer to watch a short video to learn about a product.

Video helps building trust among consumers, and 90% of people cite authenticity as a factor when choosing their favorite brand. This is especially true for the younger generation. More than 50% of consumers want to see videos of products. Research shows that video ads are the first way for consumers to discover a brand they later buy.

Let's talk a little bit about statistics. Video integration is used in fashion at a rate of 35.6%, in beauty products at a rate of 7.6%, in food/beverage at a rate of 7.4%, in technology at a rate of 4.6%, in the furniture industry at a rate of 3.6%, and in automobile industry at a rate of 0.2%. Alibaba, trendyol and shopify have integrated live commerce on their sites. Many global brands such as Clinic, Samsung, Tommy Hilfiger, Louis Vuitton make live broadcasts from their own e-commerce domains. Samsung combined this with Metaverse and included this technology in their product launches.

What Inspired Us?

The cost of acquiring customers is increasing day by day. For this reason, after making this investment, it is very important to establish long-term relationships with your customers. This is only possible with new technologies, increased personalization and a great customer experience.

Direct-to-consumer campaigns increase competition rapidly. Even though the retail door has been reopened, the e-commerce habits acquired doesn’t decrease. Companies with e-commerce sites should increase their direct consumer-oriented projects by combining physical and digital experience. Advertising costs and the budgets spent to stand out from the competition are increasing day by day. For this reason, it is very important to get the best benefit from the advertising cost spent. Switching from videos that disappear in 24 hours to videos that will always exist during the product promotion period is just one of the advantages Vidoven offers you. Every brand likes investments that add lifetime value but can also get a quick return. Vidoven aims to provide this with brands. A platform with high added value but will bring results in the short term is developing itself.

The technologies of the future are now the technologies of today. Following today is important for any brand that wants to increase its sales volume. Voice systems in the world are constantly increasing. Technologies that seem artificial are being replaced by technology trends that interact with people. People do everything from online shopping to waking up in the morning with the help of voice devices such as Google Assistant and Alexa. It is very important to attract potential customers in your target through content, to have a dialogue with them and to serve them. With Vidoven, when your consumers want to buy that product, they can do everything on a single platform without going anywhere else from your site. Video and audio commerce has grown enormously, so if you're an e-commerce store owner, you should catch this new digital trend. While increasing your customer experience, you can increase your sales volume and easily get ahead of your competitors.

Welcome to the future of e-commerce!

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