The future of e-commerce: 7 trends to follow in food retail
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Are you curious to know what the future of e-commerce holds for food retail? If yes, then you are in the right place! Following Insider Intelligence projections, the trend will continue to rise, with it being expected that 24% of retail purchases will be made online by 2026, reaching 8.148 trillion dollars globally. Samir Valimamade , our Account Manager, shared his insightful opinions on the topic in a recent publication for Hipersuper journal.?
To read the full version in English, go to our blog section. In the meantime, here are the highlights:
IoT (Internet of Things)
IoT is undoubtedly the foundation of the future of food retail e-commerce. It is a network of sensors that connect devices and enable communication, making managing our pantry or refrigerator possible. It makes sure that nothing is missing from our house.?
“This will help create an (even stronger) emotional relationship between the brand and its customers.”
Personalization
For Samir, personalization follows directly from the first trend. Understanding customers' preferences through past purchases and searches can help build strong relationships.?
“The introduction of artificial intelligence will play a preponderant role in the future of this sector.”
Fast shipping and order delivery
As consumers increasingly shop online, brands can strengthen their image by providing convenient and comfortable services that are quick, well-organized, and offer same-day delivery.
“If brands are not agile in this sense, they may be losing customer conversion.”
M-Commerce
Currently, mobile phones fulfill 91% of retail orders. To succeed in e-commerce, brands must adopt a mobile-first approach, with multiple payment options and clear purchasing procedures for customer protection.
“A good user experience is essential to gaining user trust.”
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Social Commerce?
A trend gaining momentum in Generation Z (future customers), Samir suggests that brands include digital influencers in their marketing strategy to increase revenue.?
“Most purchases are made based on prior research for information or sharing of experiences (reviews).”
Subscription models
Brands aim to create a unique customer bond by exploring new business models and offering innovative services. Creativity is essential for achieving this goal.
“Brands are still trying to understand how to implement this business model.”
Phygital
Hybrid shopping combines physical and digital channels, offering a seamless experience regardless of the channel. It also allows customers to check products in-store before purchasing.
“This method brings greater comfort and practicality to customers.”
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Marketing Systems Architect | I Build Predictable Revenue Engines for Scale-Ready Brands | No ROI = No Invoice
12 个月Monitoring consumer behavior and fostering a culture of innovation are essential for staying abreast of trends, while strategic partnerships can provide access to cutting-edge solutions. How do you balance innovation with the daily demands of running your food retail eCommerce business?