Future Driven Ep. 55: Scaling Success in Home Services with Dylan Milroy

Dylan Milroy Dylan explains how his company has grown by prioritizing a strong web presence, leveraging specialized marketing tactics, and working with experts in social media leads and pay-per-click campaigns. He highlights the importance of clear branding, retargeting efforts, and creating highly usable websites to attract and convert leads. Dylan also discusses using a data-driven approach to managing marketing campaigns and measuring success.

Regarding business expansion, Dylan discusses diversifying services with a new recurring revenue model through service programs and exploring the commercial market. He also shares his thoughts on venturing into markets like Kansas, where his company is gaining certification for specialized foundation work. His vision for the next five to ten years includes further expanding into commercial projects and offering guaranteed solutions with measurable outcomes.

Show Notes

1:10 – Dylan’s approach to marketing and why surrounding yourself with experts is key.

6:25 – The importance of a strong, searchable web presence and clear branding in the home services industry.

12:30 – Expanding services and creating a recurring revenue model through service programs. 18:50 – The new commercial direction for the company, including a specialized focus on foundation underpinning.

22:10 – How Dylan’s data-driven approach helps optimize marketing campaigns and drive growth.

27:00 – Dylan’s long-term vision for his company: expanding services, focusing on quality, and scaling into new markets.

Wrap Up

In this episode, Adam talks with Dylan about how his company’s success is built on expert marketing strategies, a data-driven approach, and a commitment to delivering guaranteed, high-quality results. Dylan’s focus on innovation, service expansion, and future growth offers valuable insights for home service entrepreneurs.

Be sure to check out Dylan’s website to learn more about their waterproofing services and upcoming offerings!