The Future of Digital Marketing
Introduction
In todays blog we will be talking about FUTURE and what future holds for digital marketing and customers.
When we talk about future, we talk about technology and the endless opportunities that technology is gonna bring to the lives of people. Metaverse is one such technology that is going to be very big in the future.
What is Metaverse
Metaverse is? a combination of multiple elements of technology, including virtual reality, augmented reality and video where users "live" within a digital universe. Supporters of the metaverse envision its users working, playing and staying connected with friends through everything from concerts and conferences to virtual trips around the world.?
Mark Zuckerberg, the CEO of the newly named Meta (formerly Facebook), estimates it could take five to 10 years before the key features of the metaverse become mainstream. But aspects of the metaverse currently exist. Ultra-fast broadband speeds, virtual reality headsets and persistent always-on online worlds are already up and running, even though they may not be accessible to all.
What is an NFT?
A non-fungible token (NFT) is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger, that can be sold and traded. Types of NFT data units may be associated with digital files such as photos, videos, and audio. They are bought and sold online, frequently with cryptocurrency, and they are generally encoded with the same underlying software as many cryptos. But since each token is uniquely identifiable which is not in the case of currency , this is how NFTs differ from blockchain cryptocurrencies, such as Bitcoin.
Future of NFT’s and Metaverse
I believe both NFT’s and Metaverse are going to be big in upcoming years. For the metaverse, it would give a chance to digital marketers to connect with people virtually and market their products in the metaverse. NFT’s would be a good way to build strong relationships with customers. Maybe brands would create NFT’s for a specific product and if someone buys the NFT’s ,they will get the actual product as well. For example Yeezy’s, supreme or Air Jordan 1s and when someone buys these exclusive shoes, they get a NFT? for the same product with it which will also be exclusive or maybe they can use it in the metaverse se well. This will allow digital marketers to promote the product not only on regular websites but also on Metaverse and NFT websites.?
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What is Artificial Intelligence??
Artificial intelligence AI? makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks. Most AI examples that you hear about today – from chess-playing computers to self-driving cars – rely heavily on deep learning and natural language processing. Using these technologies, computers can be trained to accomplish specific tasks by processing large amounts of data and recognizing patterns in the data.?
What is Machine Learning??
Machine learning is a method of data analysis that automates analytical model building. It is a branch of artificial intelligence based on the idea that systems can learn from data, identify patterns and make decisions with minimal human intervention.
Difference between AI and ML
AI solves tasks that require human intelligence while ML is a subset of artificial intelligence that solves specific tasks by learning from data and making predictions. This means that all machine learning is AI, but not all AI is machine learning.
What are the benefits of AI and ML in Digital Marketing ?
?AI and ML can be very beneficial in the digital marketing and some of the benefits of these are :-