The Future of Digital Marketing Careers in India for 2024

Digital Marketing in India is a rapidly growing industry, with a growing demand for both start-ups and famous brands. Goldman Sachs research indicates that the Digital Marketing Industry in India is expected to generate over 9 lakh jobs in 2024 and reach a value of US$160 billion by 2025.

This growth is three times the current value, and the sector is projected to reach 539 billion rupees by the end of 2024, growing at a CAGR of 27.42%. This growth has led to an average increase in salaries in digital marketing, with an average increase of 30% in the last year alone. Despite the potential for lucrative careers, digital marketing remains a dynamic and evolving field with the potential to transform businesses.

About Digital Marketing

The practice of applying the complete marketing plan through digital media channels in order to target online people is known as digital marketing. Although the execution differs significantly because to the changed media and online user expectations the essential components remain the same. Now there is a very promising future for anyone in this job sector who can use classic marketing principles while offering creative ideas for digital marketing.

The Typical Income For A Digital Marketer

As the usage of smartphones and tablets has increased recently, companies have come to understand that in order to increase exposure and sales, they must position their product online. Consider Amazon, Flipkart, and Myntra as examples. Over the past three to four years, their client database has grown significantly. Nowadays, between 50 to 60% of Indians shop online and use the internet to research things before making a purchase. A digital marketer's pay may differ according to their position, education, experience, location, and talents.

Common Digital Marketing Careers

Digital Marketing has several career options if you are able to get enrolled in Online Digital Marketing Courses. Any seasoned professional can advance into managerial roles, while a novice can apply for an entry-level post. The popular occupations in digital marketing are as follows.

Expert in Digital Marketing

Ads are frequently displayed in a dialogue box next to the website link for a certain topic when we search for it. It is the responsibility of a search engine marketer or a pay per click marketer. The advertisements in our search results, sometimes helpful, and sometimes entirely useless, are the creation of a search engine expert. Digital Marketing Experts and SEO marketers are well-versed in keywords, including long-tail & short-tail variations, and where to put them to get the most visibility on search engine results pages.

Manager/marketer for Social Media

A Social Media Manager has to oversee all social media activities and the effective branding of your goods or services across various platforms. For example, Facebook, Instagram, Pinterest, Snapchat and others. These days, it is a crucial channel for company. The majority of internet use are active on social media platforms. thus, there is a lot of opportunity for companies to sell their brands through these platforms.

PR Manager

A PR manager is responsible for providing positive brand reviews, keeping journalists informed about company developments, and creating a positive brand persona among users. They must be skilled in editing and writing and strategize a PR campaign to maintain and increase the company's goodwill.

Email Marketing Expert

To effectively manage all email-related business operations, companies must have an email marketing manager. Emails should be brief, sent on time, and tailored to the recipient's needs. Before planning and executing an email marketing program for a brand and its features, email marketers must assess consumer website interactions and email engagements.

Content Strategist/Marketer

All matters pertaining to the material that will be published on various and channels fall within the purview of a content strategist or manager. The intricate process of determining whether materials is appropriate for a certain media in order to maximize brand awareness and reach is known as content marketing. The assessment, application, and tracking of the outcomes of a strong content strategy for your customer, product, or service are the three main focuses of content marketing.

Copy writer/Content Writer

Copywriters & content creators are essential in the field of digital marketing. Because of the nature of their jobs, content writers & copywriters are slightly different from each other. The goal of a content writer's writing is to increase website and product page traffic.

SEO or SEM Expert

SEO manager refers to a Search Engine Optimization Specialist in Digital Marketing SEO is the most important component of a business's marketing plan. The items that appear first on the search engine result page are most likely to be receiving the most attention & views from those conducting online searches.