The Future of Digital Marketing in Africa

The emergence of covid -19 really accelerated the shift in behaviours towards content consumption, now in order to keep up with this rapidly changing trend, your digital marketing strategy has to be top-notch. Today most people's shopping behaviours are?either influenced by seeing online ads, recommendations from friends or by seeing someone talk about a product on social media.

Below are some noticeable and expected changes in the world of digital marketing:

1. Snackable video content is now a must!

To successfully engage users you will really have to come up with a quality video. The videos being short and sweet like it is in the emerging TikTok and Instagram reels could be the next big thing for brands looking to communicate with their audiences.

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2. Collaboration with Social media influencers?

Every day, new Social?Media platforms are created and the ones that already exist are also rapidly growing. With this, there's an increasing generation of influencers who have mastered the art of storytelling on social media and can become strong partners to co-create content with brands.??

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3. Get first-party data about your consumers and do more with it!

More than ever, Users today are willing to share their data with brands they love and trust. As a brand, you can build direct communication channels with your?users, learn about their needs, and delight them by improving your products and services through this direct relationship.

Create your consumer database and advertise with us today, We are Africonverse, Advertising Simplified!

4. User-generated content attracts your audience authentically.

Consumers tend to trust the recommendations of other consumers far more than the ads by the company itself and since many consumers cannot meet and test the product in person, they will check the reviews to determine whether the product is the right decision.

As a brand, if you want to scale past this test you will have to come up with a well-placed request for ratings on a Social platform or a promotion asking for audience submissions of reviews so as to gain the trust of new users.

Create your consumer database and advertise with us today, We are Africonverse, Advertising simplified!

5. Sell on social media.

By 2023, social commerce will become one of the biggest digital marketing trends globally. Therefore, selling your brand, products and services on social media is more important than ever. Adding a simple link to an online shop to your social media or highlighting ways to get the product customers can see make this a simple exercise. When a simplified shopping experience is provided to buyers, they are more likely to buy.

The upcoming?trends above?can help you attract more website visits, more potential customers and more sales.

Create your consumer database and advertise with us today, We are Africonverse, Advertising simplified!