India's digital advertising industry has been growing at a remarkable pace in recent years, and shows no signs of slowing down. As we move forward, it's essential to understand the trends and shifts that are driving this growth. Here are our top predictions for the future of digital advertising in India:
- Mobile will continue to dominate: Mobile devices are the preferred means of accessing the internet in India, with over 80% of internet users accessing it through their phones. This trend is expected to continue, making mobile advertising an essential part of any digital advertising strategy.
- Programmatic advertising will surge: Programmatic advertising is set to take off in India, with spending predicted to reach $558 million by 2023. Brands are increasingly turning to programmatic advertising to reach their audiences more efficiently and effectively.
- Video advertising will rise: With the advent of 5G technology, video advertising is set to become more prevalent in India. By 2025, it's predicted that India's online video market will be worth $4.5 billion, with mobile video accounting for 75% of that total.
- E-commerce advertising will increase: As e-commerce continues to grow in India, so will the need for digital advertising that targets online shoppers. In fact, e-commerce advertising spending in India is expected to reach $4.4 billion by 2025.
- AI and machine learning will transform advertising: As AI and machine learning technologies become more advanced, they will play an increasingly important role in digital advertising. These technologies will enable advertisers to deliver more personalized, targeted ads to their audiences.
At Korshine, we're always staying on top of the latest trends and developments in digital advertising. By leveraging these predictions, we're confident that we can help our clients stay ahead of the curve and achieve their digital marketing goals.
What are your predictions for the future of digital advertising in India? Let us know in the comments!
