Future of CRM Post Pandemic ?

As you, all aware most of the businesses from SME to enterprise are in heavy pressure of sustainability. some businesses about to shut their operation for a couple of months and layoff not only on-bench staff but also regular productive staff due to the ZERO business in Pandemic.

Study says there will be 20-40% people will lose their jobs due to pandemic

30% of digital transformation comes under Non-essential services, It means businesses survive without any tech. needs.

During this critical time how tech. businesses sustain ? as many businesses can survive without technology transformation or up-gradation of their current technology setup.

In current scenarios Industry is divided into two main categories after Pandemic!

• Essential(Necessity) Industries
• Non-Essential(Luxury) Industries

CRM is an essential for many industries as well as non-essential for some industries.

How was the CRM business before pandemic?

CRM was the most prominent and fastest-growing industry before the pandemic.

• CRM industry was rising almost 2X to 3X compare to the previous year and keep continue to rise.
• major CRM company revenue increase by 20% to 50% every year, company like SalesForce, ZOHO, Microsoft Dynamics, HubSpot, etc.. was moving very fast.
• CRM consulting and development company was doing very good in offering consultation of various known CRM or custom CRM development based on customer's requirement.
• everything going well... suddenly Pandemic changed everything..

CRM business after pandemic? don't scare 

What do you think what will be the effect in CRM business after pandemic?

My view on CRM - after overseeing the way industry change after Pandemic.

• CRM need will increase in those businesses who don't have proper technology system to manage customer, their activities, and history.
• Due to pandemic at-least for the next couple of months many businesses avoid visiting customers, Instead, they will manage every communication of the customers in CRM. This will increase the needs of CRM to Small businesses.
• Many industries halt operation due to pandemic slowly open their operation considering pandemic will go over time. These businesses will work hard to get them out of the effect of a pandemic it means those business needs technology to run faster than ever. CRM will be the space for those businesses
• During Pandemic Healthcare Industry is the booming industry for at-least next 1-2 years and needed more technology revolution to quickly cure patients and manage their historical data and charts, this will increase the need for the CRM to engage patients with clinics or hospitals.

As a CRM company, we still received the request of implementation of CRM from industries like,

• Retail
• Pharmaceuticals
• Healthcare
• Supply Chain

It means, still there are ways to stand in the CRM market, 2 Things is most important.

• Keep nurturing your existing customer for them to sustain in the market by providing the best CRM solutions
• Work hard and Smart than ever before as this is a crucial time for all of us.

Hope you like this article to help you move forward with your CRM strategy post covid-19.

Feel free to connect me on [email protected]