The Future of Creators: Predictions for 2023 ??
Listen to the latest episode of The Creator Feed with Renee Teeley ? & Jim Louderback .
OUR AMAZING SPONSORS!
Big thank you to our sponsors Spreadshop & vidIQ for helping to support the podcast and empowering creators to turn their passions into professions ??
VidIQ: Ready to take your YouTube channel to the next level? Check out the vidIQ Max group coaching program and creator community. Use our exclusive code TCFMAX for 30% off your first month!
Spreadshop is a free print-on-demand merch shop with hundreds of customizable products, so you can create your very own merch line that fits your unique brand. Sign up today, and your fans will receive 15% off all merch from Spreadshop ??
PREDICTION 1: GENERATIVE AI WILL GO MAINSTREAM IN 2023
Generative AI for creators will become more mainstream in 2023 and widely adopted by companies and individual creators as part of their regular workflow.?
There will be three key areas that will progress as a result of generative AI going mainstream:
More Companies Creating Generative AI Tools For Creators
In 2023, it is likely that there will be an increase in the number of companies developing and offering generative AI tools for creators. These tools, already heavily invested in by large tech companies like OpenAI , 谷歌 , and 微软 , have the potential to significantly impact the creator economy by making it easier for people to produce high-quality content and for businesses to automate the creation of certain types of content. As a result, I expect that we will see more startups entering the AI space and existing companies using the technology in innovative ways.
More Creators Embracing Generative AI For Their Content Creation Process
As the tools become easier to use, we’ll see more creators embracing the technology throughout the entire content process, making their workflow more efficient.??
It’s possible that we’ll see creators using tools like the customized version of ChatGPT by vidIQ ?to come up with video ideas or scripting, DALL-E 2 to create thumbnail images, Descript for video editing, and potentially even a tool to animate images for use in broll or based on text prompts. Creators may also use generative AI tools like ChatGPT or Jasper to create social media posts to promote their content.?
More Regulations, Policies, and Copyright Law For Generative AI Content?
As the use of AI becomes more widespread, we will likely see an increase in regulations and policies aimed at addressing ethical concerns surrounding AI. In addition, there will likely be a rise in lawsuits related to the use of generative AI, specifically in regard to issues of copyright and commercial use. Currently, there are ongoing cases related to using images to train AI and AI-generated work for commercial purposes. These legal issues will likely lead to an evolution of copyright laws in order to better address the unique challenges posed by generative AI.
PREDICTION 2: GENERATIVE AI WILL CREATE NEW TYPES OF JOBS IN THE CREATOR ECONOMY AND BEYOND
Generative AI will become a useful tool in the creator economy, augmenting the work of creators and their teams rather than replacing them. While the initial hype around generative AI may wear off, it is expected to become a long-term tech megatrend. It will take time for creators to learn how to use generative AI effectively, and being proficient in using it may become a new skill to develop and master. This may lead to the emergence of a new type of person, specifically skilled in using generative AI, that larger creators or companies may hire. This trend will extend into other industries as well.
PREDICTION 3: TIKTOK & YOUTUBE WILL LOOK EVEN MORE SIMILAR IN 2023
TikTok and YouTube will become more similar in terms of functionality and user experience for creators. YouTube may extend its "shorts" feed to support longer vertical videos, similar to TikTok. TikTok may release support for longer-form horizontal videos and revamp their mobile viewing experience to include horizontal and vertical video feeds. Both platforms may also expand their shoppable video capabilities to generate more revenue for creators.
领英推荐
PREDICTION 4: TIKTOK WILL NOT BE BANNED, BUT IT WILL BE RESTRICTED
TikTok will not be banned in the US, but it will be restricted in some capacity. It's possible that most states or government devices will be restricted from using TikTok. However, it's unlikely that TikTok will be completely banned in the US. Instead, some form of corporate governance will be put in place that either sells the US operations of TikTok to a US entity or otherwise blocks it off effectively. Overall, the situation for TikTok users and creators will remain largely unchanged, but some creators may choose to diversify and move to other platforms.
WACKY PREDICTION FROM RENEE
可口可乐公司 will collaborate with Dude Perfect as part of its Coke Creations line. This would be a new direction for the company, as previous collaborations have been with artists like Marshmello and virtual experiences like the Dreamworld collection. Dude Perfect recently opened Dude Perfect World, so this year would be a perfect time for the collaboration. By working with creators like Dude Perfect, Coca-cola can tap into a new audience and bring a fresh, innovative approach to its marketing efforts.
WACKY PREDICTIONS FROM JIM
Patreon Buys OnlyFans Or OnlyFans Buys Patreon: Both companies operate in the creator economy and offer similar services, so a merger or acquisition could bring synergies and expand their reach. OnlyFans is trying to move more into creators, and Patreon has stalled a little bit and needs to do something different. The two companies are natural complements.
Squarespace Buys Linktree: Squarespace could acquire Linktree , as both companies offer services for creators and small businesses to build and maintain an online presence.
Tumblr Gets Bigger Than Twitter: It is possible that Tumblr could grow significantly in 2023 and potentially surpass Twitter in terms of user base and engagement. This could be due to Tumblr's recent acquisition by Automatic, which also owns WordPress, or due to potential declines in Twitter's popularity.
EXPERTS WEIGH IN:? COLIN & SAMIR PREDICT THERE WILL BE A RISE IN CREATOR EDUCATION
Many new creators on platforms like TikTok, Instagram, and YouTube Shorts don't have a clear path to monetization. As a result, creators with large audiences may not have stable income. Colin Rosenblum and Samir Chaudry predict this problem will be solved through increased creator education and mentorship. They believe that there will be more businesses offering educational content for creators and more companies established specifically to help aspiring creators through education.
I agree with Colin and Samir and will take it one step further - I think, eventually, we may see a fully accredited program for creators.?
MrBeast announced a partnership with East Carolina University to create "micro-credential courses" in camera work, editing, analytics, and related skills. However, I would love to see this or another program go beyond micro-credentials.
EXPERTS WEIGH IN: MARK ANDERSON, STRATEGIC NEWS SERVICE PREDICTIONS?
Mark Anderson , the founder of Strategic News Service , has a track record of 95% accuracy in his annual predictions since 2006. Here are a few of his predictions for 2023:
STAY UP TO DATE ON CREATOR NEWS & TRENDS
?? Don’t forget to check out the deals from our epic sponsors:
Spreadshop is a free print-on-demand merch shop with hundreds of customizable products, so you can create your very own merch line that fits your unique brand. Sign up today, and your fans will receive 15% off all merch from Spreadshop!
VidIQ: Ready to take your YouTube channel to the next level? Check out the vidIQ Max group coaching program and creator community. Use our exclusive code TCFMAX for 30% off your first month!
And sign up for Jim’s newsletter, Inside The Creator Economy ??
Plus, check out Renee’s new Stranger Flavors series for fun food adventures!
Trainer, Consultant & Nonprofit Innovator in digital transformation & workplace wellbeing, recognized by Fast Company & NTEN Lifetime Achievement Award.
2 年Allison Fine
Influencer Marketing and Management | x TikTok | x L'Oreal
2 年Syed Hamza Hussain
Founder, Quartermast Advisors ?? I help entrepreneurs maximize their M&A outcomes. ?? Co-Founder, Measure Studio ?? AI-powered social media insights.
2 年An OnlyFans + Patreon tieup would definitely be interesting.
Workplace Well-Being Strategist & Trainer→ I help mission-driven leaders prioritize their well-being so they maximize their well-doing in creating a better world | Mindfulness Teacher | Author | Speaker | ?????
2 年Beth Kanter + Jason Shim -> Thought you might appreciate the predictions re: AI
Multifamily Housing Development Consultant
2 年TikTok is Chinese Spyware!