The Future of Creator Engagement, TikTok Drama & Influencer Hacks You Can’t Miss
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200,000+ US-only TikTok & IG vetted Creators who are eager to help your brand become a viral sensation! #joinBrands
Hot Off the Feed - The latest news and trends in the UGC world
Instagram is stepping into the AI spotlight with a groundbreaking update that lets creators build AI-powered versions of themselves. Imagine virtual assistants or avatars tailored to engage with audiences 24/7, reshaping how creators interact with their communities. This move could redefine personal branding and audience connection, setting a new standard for influencer marketing. Is this the future of social media, or just another AI experiment? Either way, we’re intrigued!
TikTok is drawing the line between human-made and AI-created content with new labels that call out when bots are behind the scenes. Whether it’s a deepfake dance or an AI-generated voiceover, you’ll now know exactly what you’re watching. This bold move adds a layer of trust and transparency in a space where authenticity matters more than ever. Stay tuned - this could get interesting!
The potential TikTok ban is more than just a headline - it’s a seismic shift for influencers and businesses relying on the platform. From diversifying content strategies to exploring new platforms, creators are gearing up for a world without their favorite app. For brands, it’s a wake-up call to rethink social media strategies and connect with audiences in new ways.
In our last newsletter poll, 77% of you said, “No way, TikTok’s not going anywhere.” But with the latest developments, it might be time to reconsider.
2025 is all about influencers stepping into their power as creators, entrepreneurs, and even media moguls. Personal brands are taking center stage, with influencers launching premium subscription content, exclusive product lines, and collaborations that go beyond the ordinary.
As audiences demand more value and connection, expect a rise in curated experiences, long-form storytelling, and platforms that prioritize community over virality. For brands, it’s time to focus on meaningful partnerships that align with values and vision. The future of influencer marketing? It’s more personal, polished, and powerful than ever!
Creative Spotlight - Make Your Content Go Viral
Just starting your content creator journey? ?? This TikTok breaks down everything you need to know and it is perfect for beginners looking to turn their passion into influence!
Want to grow from 0 to 100K followers? This TikTok spills the secrets with five must-know tips for lifestyle creators! One standout strategy: visual hooks - and the creator leads by example, rocking those undereye pads to grab attention. ??
Catch the latest TikTok trend with the iconic sound: “Are you kidding?! That’s unfair!” followed by “I need to calm down, everything is fine, I’m an adult.” It’s the perfect sound for those moments when life throws curveballs and you just need to chill. ??
What’s Trending on TikTok Shop?
What do Mr. Incredible, a WD-40 metaphor, and a vitamin have in common? A TikTok video that raked in $408,000! This clip went viral for all the right reasons: a punchy start with a pop culture hook, a relatable health revelation (who doesn’t want to feel like their joints are freshly oiled?), and a breakdown of why NAD is the molecule we all need. Throw in some “this doctor won’t tell you” intrigue and a sprinkle of FOMO with a sold-out product, and voilà - a TikTok Shop goldmine.
领英推荐
Stress relief has never been so profitable! This TikTok video, which raked in $349k, went viral by striking a nerve. It opens with an authentic, everyday moment and dives straight into a pitch for a natural solution to high cortisol levels - something we can all relate to. The creator cleverly combines the promise of balance and weight loss with a “ditch the chemicals” appeal, backed by the trust-building power of reviews and a limited-time deal.
Who knew vacuums could go viral? This TikTok video made $261k by turning a household essential into a must-have gadget. The good visual hook, the relatable “don’t miss out again” hook combined with a killer deal made viewers feel the FOMO. It’s proof that even the simplest products can clean up big when paired with smart, snappy TikTok storytelling.
Spotlight Success: How Prohall Cosmetic Transformed U.S. Outreach with JoinBrands
Breaking into the U.S. market was no easy feat for Brazil-based Prohall Cosmetic. With high production costs and a need for diverse, relatable content, the challenge seemed daunting - until they partnered with JoinBrands.
By leveraging our platform, Prohall slashed influencer production costs by 80%, gained high-quality UGC tailored to diverse hair types, and saw their Amazon video ads skyrocket conversion rates. The results? Improved ROAS, a surge in 4- and 5-star reviews, and a marketing team in Brazil thrilled by the brand’s U.S. success.
“This collaboration cut our costs by 80%, enabling us to produce high-quality content without maintaining a costly studio in the US. Our marketing office in Brazil has been amazed by the quality and impact of the influencers we are now working with.” – Prohall Cosmetic
And While You're Here…
Final Call to Join: Insider’s Guide to Scaling Influencer Campaigns in 2025
This is it - your last chance to sign up for our exclusive webinar!
??? January 14, 2025, at 1:00 PM EST
If you’re ready to supercharge your influencer marketing in 2025, this session is a must-attend.
What you’ll gain from the session:
Session: "Mastering the Foundations: Building Campaigns That Scale"
Speaker: Ian Sells – Co-Founder of Join Brands
Session:? "Crafting Creatives That Convert"
Speaker: Jordan West – CEO of Social Commerce Club
Session: "Measuring Success: Turning Insights into Action"
Speaker: Ronak Shah – CEO of Obvi
That’s All Folks! ?
If we gave you a chuckle, sparked an idea, or made you question your TikTok scrolling habits (we get it, it's a vibe), don’t keep us a secret - share the love with your fellow marketers or influencer buddies.
Until next time,
JoinBrands Team