The Future of Content Partnerships: impact.com Acquires Pressboard

I’m excited to share that impact.com has acquired Pressboard, the premier analytics and reporting platform for content partnerships and branded content.?

The acquisition of Pressboard aligns with impact.com’s mission to make partnerships exciting to discover, easy to manage, and efficient to scale. Businesses today have to navigate a new, complex environment of discovery and permission where customers are in full control. They determine how and when to engage with brands and see traditional advertising and marketing formulas as intrusive and distrusted. Through impact.com and now Pressboard, businesses can unlock and create new sources of value, become an authentic, trusted, and relevant part of customers’ lives, and build enduring and rewarding customer relationships that help them thrive in the new partnership economy. To succeed in this highly competitive landscape, brands, agencies, and publishers must be equipped with best-in-class technology to both scale and drive profitable revenue.?

In this segment of the partnership economy referred to as content partnerships, branded content or sponsored content, demand often exceeds supply. This acquisition gives impact.com the opportunity to equip our publishers with the tools to drive more efficient content partnerships. As we continue to expand our publisher offerings, our aim is to close the gap between supply and demand in the partnership ecosystem.

The final destination for traditional ads

Now more than ever, consumers are in full control of their purchase journey and they are setting the pace for the partnership economy. Today’s consumers are more attuned to brands’ values and even willing to pay a premium to support companies that share their values, having a significant impact on customer acquisition. Not only are consumers paying attention to brand values, but they’re also incorporating values into their buying decisions with the help of branded content.?

With traditional cost per mille/thousand (CPM) display dollars drying up quickly for both advertisers AND publishers, and standard display ads on the fast decline, brands and publishers have turned to alternative content-driven business models. What’s exciting about this paradigm shift is that the focus is now finally on creating a more authentic content experience for the customer.

This shift has inevitably changed how content is created, shared, and consumed. Brands and publishers are now prioritizing the consumer experience through branded content, and I for one absolutely LOVE it!?

Branded content is the new marketing frontier

Content partnerships have been leading the charge for brands to convey their values to consumers through storytelling, not ads.

Branded content is everywhere, and although it’s not a new trend, brands and publishers now realize its power to drive purchases. Branded content can be defined in different ways, but at its core, it connects consumers with content and products through immersive storytelling.

The future of commerce is content-driven. Pressboard, combined with impact.com, is uniquely positioned to capitalize on this market opportunity. In 2021, the branded content addressable market was valued at around $20 billion, with 88% of publishers driving much of their revenue specifically from this strategy.???

Pressboard powers branded content partnerships

Pressboard is the leading analytics and reporting platform for branded content. Headquartered in Vancouver, Canada, and founded by marketing tech industry veterans, Jerrid Grimm and Tiam Korki, Pressboard empowers publishers and media companies to scale their content partnership programs, accurately measure their success, and delight their brand partners.

With Pressboard, the world’s top publishers, influencers, agencies, and brands are equipped with a comprehensive suite of tools to measure and provide holistic insights into branded content, eCommerce, and social media programs.

This acquisition will empower greater partnership opportunities for our brands and publishers to drive efficiency, further accelerate partnership growth, and realize new revenue opportunities.

Please feel free to reach-out directly to me or anyone at impact.com to learn more about this exciting trend and announcement!?

#createpartnerships # createimpact

Jerrid Grimm: https://www.dhirubhai.net/in/jerridgrimm/?

Tiam Korki: https://www.dhirubhai.net/in/tiamkorki/?

Pressboard: https://www.dhirubhai.net/company/pressboard/