The Future of Content Marketing

The RankWatch Team went about to do an interesting round up on the future of content marketing from experts (21) all over the globe.

This round up includes the likes of Jean Spencer (Global Content Marketing Strategist at Microsoft) and Andrew Coate (Community & Content guy at Facebook) amongst some well established names in the industry. 

Everyone answered these 5 questions -

1. Should organisations shift their content strategy from building branded content to establishing themselves as content brand?
2. Which are the most useful tools in your daily content generation and marketing?
3. Which social media channel will become platform #1 for content marketing?
4. Who will win the battle long detailed vs short snackable content?
5. What does the future hold for the Content-SEO pair?

The round up post was then converted into this brilliant infographic! 

Have a look at the full infographic here -

Would love to know your thoughts on these questions, drop them in the comments below. 

Happy Reading!