The Future Consumer of Interior Design Services - Part 2
Following the newsletter "The Future Consumer of Interior Design Services?- Part 1" we arrive to the second section of this analysis. In the second part, we'll explore a little bit about consumer profiles, particularly those of consumers of interior design services.
We were able to categorize very succinctly into 4 different profiles – based on a focus group study by the website?WGSN.
Overwhelmed by?data smog?and the fear of change, “Regulators” look to frictionless commerce to maintain control. This word is what defines them. They like to control everything during a financial transaction, they prefer to know that a business deal will go wrong then actually don’t knowing nothing at all.
Our access to data grows daily. This transcribes to?an overflow of data and information?that clouds the brain’s ability to process.?“The Regulators”?don’t like overflow of information, they like to go straight to the point buy what they need and get what they wanted.
That’s why many online commerce platforms are adapting to simplifying their business model, the client buys it and gets the product the next day.?Laskasas?has?easy access?to every interior designer.?
This group questions the productivity-obsessed culture they came of age in. Their growing trend involves earning “just enough” to cover the essentials and rejecting traditions of marriage and children in favour of stepping out of the hamster wheel of life.
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This group is motivated to make up for lost time and even lost memories by the emotional hardship of the past. According to studies, stress can impact how memories are created, which explains why people frequently forget things over time.
The New Sensorialists are swarming to the Everything Net faster than a TikTok reel, while some of the other groups are approaching it cautiously. This demographic represents the hybrid consumer. They are the type of person that while dining in-person, will then pay with cryptocurrency.
The New Sensorialists have a sense of optimism and they are energised. Expect a surge in counterculture and hedonism as this cohort embraces turning chaos into something fabulous.
SO AS AN INTERIOR DESIGNER, HOW CAN YOU IMPROVE YOUR SERVICES FOR THE FUTURE CONSUMER?
If you'd like to find out the answer to these and other future consumer related questions, read the full article on our blog and tell us what surprised you the most!