The future of consumer intelligence is upon us

Brands shouldn’t listen to their CEO. I know, that’s a strange comment, considering I am one myself. But honestly, there’s a voice that has more understanding of future demands, expectations, and direction.

That voice is coming from your customers. And they are shouting louder than ever.

Even pre-pandemic, we knew we were in the age of the consumer, with digitized consumers having more control over the goods and services they buy. They build communities, discover the power of reviews and customer feedback, and find an online world of opportunities to buy. And according to Thomas Friedman in his book, Thank you for being late, these sorts of changes were already being accelerated, driven by exponential growth.

And that was before the pandemic. Now, consumers are even more empowered. More fickle. More disloyal. With higher expectations, not only about a brand and its products, but the social and environmental impact it has in the world. The pandemic was a catalyst to accelerate the consumer takeover.

With brands at risk of being left behind in the dust.

This was the situation the Talkwalker team found when we spoke to our clients and the marketplace. That they needed to better understand and connect to their consumers, to help them stay ahead in this volatile time.

Survey featured in the 2021 Talkwalker

State of Conversation Report?

They knew consumer intelligence was the solution - turning the stream of data that consumers leave in their wake into powerful insights that brands can quickly respond to with action.

Which led to another problem. How can brands manage that data? We’re talking millions of bits of data every day, thousands of conversations and engagements across the web. All in various formats that would need to be collated, segmented, and translated quickly.

Yet there wasn’t a platform available that was powerful enough to do this. That had the capacity to tame all this living consumer data into a valuable source of insights that brands can tap into instantly. That could provide actionable intelligence that was faster than the accelerating world around them.

Until now…

Introducing the Talkwalker Consumer Intelligence Acceleration Platform?

Talkwalker has today launched two new products that, alongside our market leading Social Intelligence product, will be part of the Consumer Intelligence Acceleration Platform?.

We designed the platform not for today, but for the accelerated needs of brands for the future. Enabling enterprises to:

Create a single customer view

Consumer intelligence acceleration connects all the sources that matter to the brand, into a single source of truth for the whole enterprise. This will supply a constant flow of current data into their data lake, to enable them to make decisions based on the most current information available.

Completely understand their brand

Artificial intelligence helps segment and comprehend all of this data, translating it into easy to understand visualizations and insights. This will provide a 360-degree view, enabling brands to fully know their consumer issues, needs, sentiment, and usage in real time.

Accelerate their brand actions to profit

Consumer intelligence acceleration is about staying ahead of consumers, ahead of the market, and ahead of the competition. It provides insights that brands can action immediately, helping them adapt their campaigns, products, and services in real time. Forget waiting weeks, or even days to see how a product launch went. A business can now see exactly how their consumers respond as it happens.

The new Talkwalker products

How do we deliver this consumer intelligence acceleration? Through our new portfolio of products, powered by our Blue Silk? technology:

• Market Intelligence: Provides consumer trends analysis and real-time industry datasets, with an app per category, to fast-track innovation. Covering a variety of industries including consumer goods, entertainment, health & wellness.
• Customer Intelligence: Creates a unique single customer view by combining customer and consumer data, social, ratings, and reviews. Providing brands with real-time actionable insights, that they can profit from immediately.
• Social Intelligence: An expansion of their deep social listening capabilities at scale, to help companies protect, measure, and promote their brands.

These three products offer a range of options for people in marketing, product development, market research, consumer insights, and more, to turn customer data into profitable actions.

It’s an exciting day for Talkwalker. One that we’ve been working towards for a very long time. Everything we’ve done recently, from the acquisitions of Social Content Ratings and Reviewbox, to last week’s announcement as a Twitter Official Partner, has been part of this journey. To provide this future ready solution for our clients.

Talkwalker is now a Twitter Official Partner

All this additional innovation has Talkwalker disrupting the consumer intelligence industry. That’s why I believe Forrester named Talkwalker a Leader in the Forrester New Wave?: AI-Enabled Consumer Intelligence Platforms, Q3 2021.

And that is only the start. Our consumer intelligence platform, and Talkwalker’s new products were launched today, but we’re far from slowing down. We’ll continue to ensure our technologies and solutions are fit for this accelerated age. Enabling businesses to stay ahead of their rapidly evolving consumers, and making sense of the living data flowing across their enterprise.

To ensure brands profit from actionable consumer intelligence to drive business impact, now and in the future. To request a demo of the new platform for yourself, you can contact the Talkwalker team here.