The Future of Automotive: Insights from the CADA Summit OEM Panel
Mandy Deveau
Impacting Dealership Operations with HR Solutions That Drive Results | Automotive Marketing | Empowering Women in Automotive
The CADA Summit is one of the most highly anticipated events in the Canadian automotive industry, bringing together leaders and experts to discuss the challenges and opportunities shaping the future of dealerships and manufacturers. This year, one of the most exciting panels will be the OEM panel featuring Bev Goodman, President & CEO of Ford Motor Company of Canada.
The Role of OEMs in a Changing Market
OEMs are at a pivotal moment, balancing supply chain challenges, electrification, and shifting consumer demand. Bev Goodman has been at the forefront of Ford Canada’s transformation, steering the company through significant industry shifts while maintaining a strong dealer network. Her leadership will be a key highlight at the CADA Summit, where she will discuss how manufacturers and dealerships can collaborate to succeed in this evolving landscape.
Key Themes We Expect to Hear
?? The Future of EV Adoption: With a cooling demand for EVs after the initial surge, what strategies will OEMs implement to maintain momentum? How will affordability concerns and charging infrastructure development impact adoption?
?? Adapting to Consumer Behavior Shifts: Rising interest rates and economic uncertainty have changed how consumers shop for vehicles. How will manufacturers support dealers in adjusting to this new reality?
?? Leadership & Resilience: As one of the top women in the Canadian automotive industry, Bev Goodman’s insights into leadership, decision-making, and adapting to market changes will be invaluable.
Bev Goodman’s Leadership in Focus
Bev Goodman’s journey in the automotive sector is a testament to resilience, adaptability, and strategic leadership. She has played a key role in Ford Canada’s electrification strategy, fostering dealer relations, and positioning the company for long-term success. Under her leadership, Ford has remained a strong player in the Canadian market, navigating industry disruptions while keeping dealers at the center of its business strategy.
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One of Goodman’s recent statements reflects her leadership philosophy:
“Strong partnerships between automakers and dealerships are essential for navigating industry transformation and delivering the best experience for our customers.”
Why This Matters for Dealerships
The insights from this panel will be critical for dealerships looking to stay ahead in an industry undergoing massive transformation. From inventory management strategies to understanding EV market fluctuations, the discussion will shed light on how dealers can align their strategies with OEMs to drive success.
As we prepare for the CADA Summit, it’s clear that the relationship between OEMs and dealerships will be a key factor in determining who thrives in this new automotive landscape. The key takeaway? Adaptability and strong partnerships will define the winners in this industry.
The automotive sector is evolving rapidly, and leaders like Bev Goodman are at the forefront of this transformation. As the industry grapples with electrification, economic shifts, and changing consumer expectations, insights from the CADA Summit OEM panel will be invaluable.
We’ll be attending the panel and sharing key takeaways—stay tuned for insights and discussion after the event!
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