The Future of ASO: Trends to Watch in 2023 and Beyond

The landscape of App Store Optimization (ASO) is constantly changing. What might work in 2022 might not work in 2023 anymore. In a world where change is inevitable, you understand how crucial it is to keep up with current and future ASO trends.

App stores update their algorithm. Additional competitors arrive. New software and technology make it to the market.

So, with all the confusing changes that might happen both now and in the future, you might ask, “What is the future of ASO?” To help you answer this important question, here are the undeniable trends to watch in 2023 and beyond.

Artificial Intelligence (AI) Shaping the Future of ASO

Artificial intelligence or simply AI, is nothing new. It has been one of the driving forces in improving efficiency in workplaces. However, in 2023, the world turns a spotlight on AI with the introduction of AI language models such as ChatGPT and Google’s Bard.

Now, there are different types of AI applications and they are not limited to language models. Here are some of the surest ways how AI affect ASO in 2023 as well as in the future:

1. App developers gather a huge chunk of data and let AI process it. AI’s ability to analyze large amounts of data at unbelievable speed can help developers and marketers know how to optimize app store pages. You can run your app store page through AI and get reliable suggestions on how to adjust or improve your keywords, titles, subtitles, descriptions, icons, screenshots, and videos.
2. AI can help in improving user experience within your app. By feeding and providing AI with your user behavior and patterns, AI can give you valuable insights into how you can better improve your app navigation, buttons, transitions, and interactions.
3. AI can create persuasive marketing copies. It can also conceptualize marketing plans along with the specific steps to achieve your business goals.
4. AI offers suggestions on how to run ads in app stores. You can ask AI to write the sentences in your ads that would surely make people want to engage with your app.
5. App stores use AI to improve their algorithm. With the use of AI, app stores give relevant suggestions to users and help them find the best app for them in the most convenient way possible. Understanding how the AI machine of these app stores work would immensely help you grow your app ranking.

With the rise of Artificial Intelligence, it is not difficult to see how it can dramatically affect how you do ASO. Combining AI with your ASO can speed up your workflow, reduce manual aspects of your job, and improve accuracy in making data-driven decisions.

The Basics of ASO Remain Fundamental

As we go through 2023, there are still some aspects of ASO that will stay here for a while. You need to get these ASO basics right because they serve as a foundation for your current and future marketing strategies:

• Keywords?– you should still use important keywords so that app stores can easily find you. You become relevant to people’s queries through your keywords. Therefore, you should keep researching for the right keywords and know where to place them.
• Descriptions?– write a compelling, engaging, and informative description for your app. The description should quickly highlight your app’s core features and value.
• Visual elements – you need to carefully plan how you create and present your app icon, screenshots, and videos.
• Ratings and reviews?– strive to give your users the best experience as much as possible. This should be easier for you to get positive reviews and high ratings. App stores still place great importance on ratings and reviews when ranking apps even in 2023.
• App quality?– the quality of your app dramatically affects your success. Needless to say, whatever year we are in, people would choose apps that help them solve a problem or entertains them.?

Read more at ShyftUp's article.

ShyftUp is an ASO Agency.