The Future of Anti-Counterfeit Packaging: Trends and Innovations
As per the recently published report by MarketsandMarkets?, The Anti-counterfeit Packaging Market (Mass Encoding, RFID, Tamper Evidence, Hologram, Forensic Markers), End-use Industry ( Food & Beverage, Pharmaceuticals, Electrical & Electronics, Automotive, Luxury goods), and Region - Global Forecast to 2026", size is projected to grow from USD 117.2 billion in 2021 to USD 211.3 billion by 2026, at a CAGR of 12.5% from 2021 to 2026. The market is driven by factors such as strong growth in the demand from the food & beverage and pharmaceutical & healthcare sectors. The growing pharmaceutical & healthcare industry and rise in counterfeit products in the market are the major drivers of the anti-counterfeit packaging market.
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Browse 151 Market data Tables, 31 Figures, 210 Pages and in-depth TOC on "Anti-counterfeit Packaging Market - Global Forecast to 2026”
This report also provides a comprehensive analysis of the companies listed below:
The major players in anti-counterfeit packaging market include Avery Dennison (US), CCL Industries Inc. (Canada), 3M Company (US), DuPont (US), Zebra Technologies Corporation (US), SICPA Holding SA (Switzerland), AlpVision S.A (Switzerland), Applied DNA Sciences Inc. (US), Savi Technology, Inc. (US), and Authentix, Inc. (US). Companies have adopted strategies such as new product launches, expansions & investments, and acquisitions to cope with the increasing demand in the emerging markets.
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Avery Dennison Corporation (US) held the leading position in the global anti-counterfeit packaging market in 2020. The company has maintained its leadership position through its strong distribution network cross Asia Pacific, Europe, the Americas, and emerging markets. Avery Dennison Corporation is among the leading manufacturers of packaging products for many of the end-use industries it serves. It has adopted new product launches as its key strategy to capture the market. In October 2021, Avery Dennison announced addition of a topcoat for label films in order to expand its Fasson Roll pressure-sensitive labels’ durability and printability. This initiative is expected to significantly expand the shelf appeal and communication efficiency of the Fasson-brand paper and film label materials.
CCL Industries Inc. (Canada) is a global provider of innovative and sustainable packaging solutions for a better, safer, and healthier lifestyle. The company innovates and offers anti-counterfeit packaging solutions for various applications. CCL Industries adopted acquisitions to gain a competitive advantage in the market. In March 2020, CCL Industries Inc. acquired Flexpol Sp. Z.o.o. (Flexpol), which currently trades as Innovia Poland. This acquisition is expected to enhance the existing capabilities of the company to serve the label industry in the European region. It helped CCL Industries to expand its geographical reach, for seizing new projects, strengthen its product & service portfolio, and cater to the untapped markets.
Asia Pacific is projected to be the fastest-growing region in the anti-counterfeit packaging market during the forecast period.
Asia Pacific, with emerging economies such as China and India, is expected to drive the anti-counterfeit packaging market. China is projected to account for the largest market share and dominate the Asia-Pacific anti-counterfeit packaging market in 2021. The growing pharmaceutical & healthcare and food & beverage industries are likely to drive the demand for anti-counterfeit packaging solutions in China. In addition to this, the country’s large consumer base, overall positive economic environment, and increase in manufacturing activities will drive demand in the packaging industry.