Ai Future is Now: Ai Impact on Creative Industries (Pt. 3)

The creative sector, including design, video, audio production, and music, is undergoing a significant transformation due to Ai. This article explores how latest AI tools are reshaping these industries, the resulting job displacement, and the specific job titles affected. By examining these changes in detail, we can understand the broader impact of AI on creative professions and prepare for the future.

Ai Impact on Design and Asset Creation

AI is revolutionizing the design industry by enhancing creativity and efficiency. Here's a detailed look at the various impacts:

• Global Creative Sector Job Losses: Up to 3 million jobs by 2030. AI tools like Adobe Sensei and NVIDIA’s GauGAN create high-quality visual content, reducing the need for human designers. These tools can analyze vast amounts of visual data, learn from them, and generate new designs that mimic human creativity.

1. Graphic Designers: AI can automate repetitive tasks such as layout adjustments and color corrections, enabling designers to focus on more complex creative decisions.
2. Illustrators: AI-powered tools can generate illustrations based on textual descriptions, significantly speeding up the creation process.

Adobe Sensei uses AI to enhance features in Adobe Creative Cloud, such as automating photo editing tasks and providing design suggestions, which streamlines the workflow for graphic designers.

Ai Impact on Video and Audio Production

AI is also making significant inroads in video and audio production, transforming how content is created and edited.

• Global Video / Audio Job Losses: Up to 2 million jobs by 2030. AI-driven editing and production tools streamline the creation process, impacting traditional roles in these fields.

1. Video Editors: AI can automatically edit videos by identifying the best clips, transitions, and effects based on predefined criteria. This reduces the time and effort required for manual editing.
2. Sound Engineers: AI tools can mix and master audio tracks, balance sound levels, and remove noise, tasks traditionally done by human sound engineers.

Descript’s AI-powered software allows users to edit video and audio by editing text transcriptions, making the editing process more intuitive and less time-consuming.

Ai Impact on Music Production and Voice Overs

AI is transforming music production and voiceover work by automating complex tasks and enabling new forms of creativity.

• Global Music / VOs Job Losses: Up to 1 million jobs by 2030. AI-generated music and voice synthesis tools will automate many aspects of music production and voiceover work.

1. Music Producers: AI tools like AIVA can compose music by analyzing thousands of musical pieces, creating original compositions in various styles.
2. Voice Actors: AI-driven voice synthesis can produce realistic human speech, reducing the need for human voice actors in certain applications, such as virtual assistants and automated customer service.

AIVA (Artificial Intelligence Virtual Artist) is an AI composer that creates music for soundtracks, advertisements, and video games, demonstrating how AI can produce high-quality music compositions autonomously.

AI's impact on creative industries is driven by its ability to process and learn from vast amounts of data, recognize patterns, and generate new content that is both innovative and efficient. To create visually appealing designs, artificial intelligence can analyze millions of images to understand aesthetic principles. By automating tedious editing tasks in video and audio production, AI lets creators focus on more creative decisions. AI can compose original music by learning from existing compositions, pushing the boundaries of creativity.

Job Titles Affected by Ai:

• Design and Asset Creation:

1. Graphic Designers
2. Illustrators
3. Art Directors

• Video and Audio Production:

1. Video Editors
2. Sound Engineers
3. Motion Graphics Artists

• Music Production and Voice Overs:

1. Music Producers
2. Composers
3. Voice Actors

Ai Technologies Driving Change:

1. Generative Design: AI algorithms create design variations based on specific constraints and requirements, used by tools like Autodesk’s Dreamcatcher.
2. Automated Editing: AI tools like Adobe Premiere Pro’s Auto Reframe can automatically adjust video dimensions and focus points for different platforms.
3. Voice Synthesis: AI technologies like Google’s WaveNet produce high-quality, realistic human speech for various applications.

Who is Impacted?

Design processes are being automated, personalization is being improved, and production is being streamlined by artificial intelligence. While these advances result in significant job displacement, they also present opportunities for innovation and efficiency. It is important for professionals in these sectors to understand and prepare for these changes in order to thrive in the changing environment.

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Modi Elnadi is a seasoned Performance Marketer and PPC/SEO consultant with extensive experience in developing, executing and optimizing high-impact campaigns across digital channels. Over the years, he has had the privilege of working with renowned brands and ecommerce products. Modi has driven significant growth and engagement through innovative digital strategies, activations and advanced AI technologies, making him a true early adopter in the digital marketing industry.