Future of AI-Powered CMS Features

Content management systems have long helped enterprises improve how they create and deliver content to their users.

With time, CMS platforms have grown to provide information security and foster creative collaboration. Popular end-to-end content management systems have also started integrating with CRM and Vendor management systems.

But, recently, even stronger winds of change have started blowing across the waters of content management systems: the AI revolution is slowly but surely transforming content management as we know it.

So, what are these innovative changes? How can you harness the power of AI in your CMS platforms? And can these new capabilities help you generate a better return on your CMS investment?

This week, we’re here to ask and answer these burning questions about the growing integration between AI and CMS.

CMS, Meet AI…

Over the past couple of years, AI has grown from a fantasy in science fiction to an actual feature on every device. Public interest and private investment in AI have grown so much that both Google and Microsoft are building nuclear power plants just to power their AI capabilities.

Suffice it to say that AI is here to stay.

But what does all this have to do with your content management system? The mature development and evolution of AI still seem far away, right?

Well, it depends on what we classify as AI and how we understand its impact. Consider two facts.

• First, Google has been using natural language processing since the early 2000s to understand what people are looking for when they type a search query.
• Second, Kontent.AI, a recently launched CMS for e-commerce enterprises, is packed with AI features for collaboration, information management and content delivery. It already boasts users like Oxford and Cadbury.

As we can see, AI is not only here to stay but has already transformed the nature of content management.

CMS in the Age of AI

So, how can AI help your content management efforts? What can it bring to the CMS table? Here are some of the most cutting-edge AI capabilities that can help you develop next-generation CMS features:

1. Content Creation and Collaboration

The first and most important function is to empower content creators and developers. An AI-powered CMS can do just that.?

Enhanced security features can help enterprises deliver information and provide access to the right creators at the right time. More and more CMS platforms are designed to allow content managers granular and centralized control, and AI is a huge reason behind this turnaround.?

But that’s not all: thanks to AI's rapidly developing generative capabilities, CMS platforms will now be able to suggest images and texts that are clear, concise, vivid and attractive.?

2. Automated Content Tagging

Have you ever lost a piece of content to the void? It’s annoying: losing a piece of valuable content is bad enough, but having to devote resources to create a duplicate is even worse.?

With an AI-powered CMS, you’ll never lose a piece of content again! Through capabilities like natural language processing and pattern detection, algorithms can automatically tag your content based on the keywords or objects highlighted in a piece of content.?

The latest major update of Strapi already features an all-new content tagging feature. So, it’s not a big leap from there to automated tagging.?

3. Voice and Image Search

According to Google, more than a billion people use Google Images every day. More and more people have started using the image search feature to search for related images, translations and products they see around them.?

The same is true of voice search and recognition. Voice search has far-reaching consequences: people who cannot or may not want to type still want to search for products, information and stories.?

Thus, image and voice searches are set to become more important every day. Therefore, CMS platforms must increasingly include natural language and image processing capabilities.?

In fact, every moment your CMS lacks these capabilities may translate into lost revenue and, eventually, market position!?

4. Personalization

Who doesn’t love Amazon for its thoughtful suggestions, Instagram for its personalized feeds or Booking.com for innovative trip ideas??

All these rely on razor-sharp algorithms that provide hyper-personalized suggestions based on user data, profiles, preferences and search records.?

These algorithms are trained based on an ocean of data. Carefully crafted lines of code wade through enormous pools of information to find the perfect catch for users and customers.?

So, in the upcoming era of hyper-personalization, all CMS platforms will have to include content analysis and natural language processing.?

5. Detailed Analytics

But AI is not just here to revolutionize demand-side operations; it will also significantly impact the supply side.?

For instance, content management systems for logistics, travel, e-commerce and education are intrinsically linked to inventory management, itinerary management and learning management.?

Thus, CMS platforms must also be able to perform detailed analyses of an organization’s content and provide useful insights.?

For instance, the CMS system should be able to identify what content works and what doesn’t. It should be able to gauge the popularity, readability and grammatical correctness of any given piece of content.?

With the advent of AI, CMS platforms can increasingly include such advanced features.?

6. Search Engine Optimization

What good is content if it doesn’t reach its intended audience? Similarly, what good is a CMS if it can’t optimize content for visibility??

Thankfully, AI is fast helping us craft CMS features that can do precisely this. So, get ready for a CMS that can give you an objective SEO score for your content. It will also help you A/B test your copies for websites, newsletters, emailers and more!?

The Future of CMS is Now

Content management systems have grown from being a storage space for enterprise content to smart organizers for all enterprise information.?

However, they are set to become even smarter with the advent of AI features and capabilities. Whether it’s image and voice search or hyper-personalized suggestions, AI is not just capable of delivering cutting-edge results but is also expected to by its users.?

Custom CMS development can help you harness the power of these cutting-edge capabilities and strengthen your platform for robust content management.?

At Green Apex, our developers can help you craft a CMS platform that suits your industry’s requirements and your organizational objectives at the same time.?

Let’s work together and create a sophisticated CMS for your enterprise today.