The Future of AI in Digital Marketing: Navigating New Frontiers
Mirror Review
Helping C-Suite Leaders Boost Their Brand, Visibility & Influence | Executive Branding & LinkedIn Growth
Emerging AI tools, many of which are still in their beta phases, are not just shaping the future; they’re redefining how we are to plan and deliver digital marketing strategies. While perfection is a journey, the potential of AI in digital marketing is both immense and transformative.
In this article, we will explore some of these groundbreaking AI tools that promise to propel the future of digital marketing, in terms of written content, images and videos.?
Each tool brings its unique strengths to the table, offering solutions to longstanding challenges whilst also opening up new opportunities for engagement, analysis, and creativity.
It’s important to note that?unlocking the potential of AI in digital marketing ?is not just about embracing new technology; it’s about understanding its impact, harnessing its potential, and integrating it responsibly into our digital strategies.?
Join us as we explore these exciting new tools and the prospects they hold for the future of digital marketing.
AI Written Content is Good, But On Its Own – Not Great?
The emergence of AI-written material has sparked both interest and scepticism.?
Neil Patel, a prominent figure at UberSuggest, points out a significant statistic: human-written content still outranks AI-generated content 94% of the time. This data underscores a crucial aspect of content creation – the unique value of the human touch.
AI written content in its current state, tends to regurgitate existing information. While this can be useful for initial planning phases, it lacks the nuance and fresh perspective that human writers bring to the table. As a result, content that is purely AI-written often fails to attract significant traffic, as it doesn’t offer anything new or engaging to the audience.
However, this isn’t to say that AI in digital marketing doesn’t have a place in the content creation process. On the contrary, AI can be a powerful tool when used to supplement human creativity. It can serve as an assistant that helps with brainstorming ideas or drafting outlines. This approach can be incredibly beneficial as it frees up human writers to focus on what they do best – adding voice, style, and depth to the content.
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The key takeaway is the importance of a symbiotic relationship between AI and human input in content creation. Relying solely on AI-written content without any human post-editing process can lead to the lacklustre performance of a website in terms of engagement and ranking.?
It’s essential to leverage the strengths of AI in digital marketing whilst recognising and incorporating the irreplaceable elements that human creativity brings to the table.?
AI Images Will Be Used In Marketing Materials?
The world of AI-generated imagery is evolving at a rapid pace, and it’s a great asset for those who don’t have graphic designers on hand to bring their visions to life.?
Latest developments from companies such as Mid Journey are making it easier for brands to create consistent content for marketing materials. For example, the introduction of the ‘Character Reference’ feature allows users to maintain visual consistency across their projects by using a link from an AI-generated image to create additional images featuring the same character. It’s a step towards more personalised and cohesive visual storytelling.
However, as we celebrate these technological strides, it’s crucial to address the important aspect of fair use of images when using AI in digital marketing. The concept of fair use is pivotal, especially when dealing with AI images that might be based on or resemble existing copyrighted materials.?
Users must be cautious and aware of the legal and ethical implications of using AI to replicate or modify images that could potentially infringe on someone else’s intellectual property rights. This awareness is essential to ensure that the use of AI in creating and distributing images is both responsible and respectful of creative ownership.