IS THERE A FUTURE FOR AI IN DESIGN?
TPD Creative | Digital Design Agency
TPD Creative is a multidisciplinary design agency specialising in digital, creative and architectural design services
Our Open letter to OpenAI
Recent advancements in AI and the release of ChatGPT-4 have led to skepticism about the technology and its potential risks to society and humanity.
Experts including Elon Musk and Steve Wozniak have signed an open letter urging for a pause in developing AI systems more advanced than GPT-4 until the risks can be managed and positive effects are ensured.
The pause would allow AI labs and independent experts to develop safety protocols to make AI systems more accurate, safe, and trustworthy.
So what does this mean for us designers?
These systems have the ability to collect and analyze large amounts of data quickly, allowing them to create at an extraordinary pace. However, as with many new technologies, there are ethical considerations to be made.?
Canva, a popular tool for entry-level designers, now offers AI text-to-image features resulting in unoriginal content being produced at scale, with thousands of similarly styled social media posts created every day.?
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Will it replace our jobs?
The question many are concerned about when it comes to discussions of AI. One main downfall of AI is that it can only generate images based on human creations. AI can imitate Andy Warhol's pop art style, but it cannot create a new artistic movement.
How can it help us?
All designers suffer from creative block occasionally, it is one of the most challenging parts of the artistic process. With some basic prompts, AI can jump start this early stage of the design process and assist with consolidating the world wide web to a compact response. It is then up to us designers to use this information?as the starting block to build our house off . . . not to simply CTRL+C & CTRL+V.
How can it help you?
The bottom line is, recent advancements in AI mean that its scalability from this point is wide and deep, possibly knowing no bounds. We will see it affecting every industry; improving processes, aiding efficiency, and generally just leveling up all our game! Industrial Revolution: 1700’s - 1800’s, Internet: 1900’s, AI:?2020’s.?Recognise the potential, utilise it, and don’t get left behind.
Head of Business Analytics
1 年Agreed, AI should be used to optimise processes and make efficiencies. One interesting thought, is if it is being used as a basis to start from, and it is only ever working from human created content, does that mean that the speed at which evolution of content occurs today in this space will slow down? Also, is there a knock on effect meaning that it is harder to differentiate yourself as a creative individual, as any new content created can then be utilised by AI, as it will then be available for all, rather than just the individual? Further to that, is that democratisation of ideas without the concept of intellectual property fair for creative individuals?