The future of advertising: Key takeaways from Q1 2024

In an increasingly competitive landscape, brands need strategies to win consumers and forge authentic connections. To stay ahead, these businesses are enacting stricter privacy measures, improving personalization and implementing better customer experiences.

In Q1 2024, Fetch, America’s Rewards App, was invited to speak at industry-leading conferences: IAB’s Annual Leadership Meeting, Adweek’s Commerceweek, CES, Shoptalk and more. While on the road, we spoke about how America’s favorite brands are meeting – and exceeding – consumers' evolving expectations.?

The biggest challenge brands need to overcome: optimizing the consumer journey to be both easy and rewarding.?

Consumers want their experiences to be personalized, exciting and authentic – especially Gen Z, who has massive purchasing power, and Gen Alpha consumers, who are quickly gaining economic influence. Successful brands can effectively leverage powerful, accurate purchase insights to create sustained, 1:1 customer relationships.

Here are the top trends brands can – and should – lean into:

1. Transaction data is the new cookie

Third-party cookies are disappearing, and 1P/0P transaction data is poised to become the new gold standard for ad targeting. When shared proactively by consumers, this type of information is an even stronger way to gauge whether a customer will make a purchase. These powerful behavioral insights will be vital in shaping brand decisions very shortly – if not already.

2. RAMPs are the new keys to success

Retail media networks give brands visibility into what consumers buy within the confines of the retailer’s ecosystem. Retail agnostic media platforms (RAMPs), like Doordash, Instacart and Fetch, are slightly different. These platforms are rising in popularity because they give brands a complete picture of each consumer.

For example, Fetch sees receipts snapped across all retailers, which provides brand partners visibility into past purchase behavior. Partner brands can then tap into that information to personalize interactions with consumers, both on and off the Fetch platform.

3. Rewarding and delighting customers is the name of the game

In an ever-evolving ad landscape, brands must adapt to attract an increasingly mercurial audience. Younger consumers have less brand loyalty than previous generations, and brands need to find ways to consistently reward them – by adding elements of gamification, personalizing offers and/or awarding points for purchases.

Brands need to think ahead to stay ahead. In 2024, actively rewarding shoppers for consistent engagement will be the linchpin for long-term success, fostering enduring relationships and driving sustainable growth.?

***

Transaction data, retail media, consumer centricity and inspiring joy – the future of advertising has a lot in store for brands. But some advertising solutions can help those brands meet evolving customer demands.?

Fetch creates lifelong consumers with the power of Fetch Points, America’s Rewards Currency. Every day, millions of shoppers use Fetch to decide what and where to make purchases. The promise of Fetch Points drives consumers to shelves with in-app, purchase-based offers designed to fuel incremental growth.

?With Fetch, brands can acquire new consumers, drive incrementality and optimize campaigns with AI-powered omnichannel insights. With verified purchase data, personalized product recommendations and a rewarding experience, Fetch helps brands step confidently into the future.

Latest from Fetch

How Fetch + NYX won Gen Z

During a session at the IAB Annual Leadership Meeting, Fetch shared a stage with former L'Oreal marketing executive Kait Flynn to discuss how NYX won Gen Z with Fetch.

Fetch at Commerceweek: The real value of retail media

Fetch SVP of Product Ayo Jimoh took center-stage at Adweek’s Commerceweek 2024 to talk all things retail media.

With Fetch, OLIPOP is finding a new audience

OLIPOP, a rising star in the better-for-you beverage market, came to Fetch to support their continued growth.

Fetch in the News

Here are Fetch’s top media headlines from the past month:

• Fetch taps private credit boom, raising $50 million from Morgan Stanley – Reuters
• Unified Commerce is Here - Are Agencies Ready? – ADWEEK
• How companies can maximize their return on advertising – Fast Company
• How to Make Loud Budgeting Work for You – FOX Good Day Chicago
• 7 Ways to Get Paid to Play Games – Well Kept Wallet

Industry News

As a leading shopper-engagement platform, we have a finger on the pulse of consumer behavior – but also industry news and updates.

• With the demise of cookies, there’s a push for marketers to shift to first-party data sources like market research and attitudinal data, according to The Drum.
• Retail Media Networks (RMNs) were center-stage at the NRF ’s recent convention. According to Retail Brew, major retailers are leaving money on the table if RMNs aren’t part of their strategy moving forward.
• Insider Intelligence reports that marketers already need to start thinking about how to attract Gen Alpha .
• Transaction data can provide a more holistic view of consumers’ preferences and habits , according to ModernRetail.

If you would like to read future editions of the?In a Snap: Fetch for Business?newsletter, remember to subscribe and follow us on LinkedIn.

All the best,

Fetch for Business