The Future of Adtech | Digital Advertising with Blockchain Technology
Youssef Moutik
Director of Performance Marketing & Entrepreneur in Residence @ PureVPN | Full Stack Marketer | Growth | User Acquisition | AI | SaaS | CyberSecurity | Crypto | Blockchain
New adtech and blockchain technology are changing the way we consume media. They are one of the best ways to engage with a target audience, generate interest, and drive conversions.
Blockchain technology will play a key role in the future as it is poised to disrupt the AdTech industry as well as mobile app Advertising with Web3 (the internet built on Ethereum).
The future of digital advertising is in blockchain technology. There are many benefits of it.?
Firstly, the process of buying and selling ads gets faster since everything is recorded on a blockchain. This means that every time an ad is made, it will be verified on a blockchain and then added to a ledger that can be seen by everyone.
?Secondly, advertisers no longer need to use intermediaries like Google Adsense or Facebook Ads to sell ads because they can now do it themselves and get the money they deserve for their work. Digital advertising has a history of being plagued by fraud and non-transparent practices. Blockchain technology will change this - giving power back to consumers, advertisers, and publishers.
?Thirdly, with the help of blockchain technology, marketers can build a reputation-based consensus system that allows them to create trustworthy track records for themselves in order to make more money from their ad campaigns.
Web 3.0 marketing involves combining web 2.0 with new technologies.
The first use cases of blockchain technology applied to advertising are already here. Mobile app advertising is the first industry where blockchain technology will be leveraged to improve data and security, transparency, and attribution.
Blockchain-based mobile app marketing.
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A new form of mobile marketing has been developed through an integration of adtech and the decentralized internet known as web3. In-app ads and ads on the device's lock screen are powered by smart contracts, which ensure that advertisers never overpay for their campaigns.
Adtech is one of the fastest-growing industries with the highest profit margins. However, there are some challenges they are facing in the future of digital advertising. This is where blockchain technology comes in to help solve their problems.
Blockchain technology has already been successfully applied to many industries such as finance and oil production. The deep-rooted trust and transparency it offers make it a perfect solution for adtech's problems.
In the future, digital marketing will be based on blockchain technology. The first use cases of advertising on the blockchain are already being introduced in the form of decentralized apps (dapp).
Blockchain technology is a new way to store data and information that can not be tampered with or hacked easily. There are many potential use cases of blockchain in digital advertising where this new technology could help solve some of these problems. For example, advertisers can create smart contracts on the blockchain so that payments could be automatically released when certain conditions are met (i.e., when someone views an ad)
The key to success in the mobile dapp industry is to focus on developing products that are tailored to the end-user. Mobile applications require careful attention to discoverability, monetization, and virality, targeting a specific niche audience rather than trying to be all things for all people.
Mobile dapps help businesses to be able to tap new markets and engage with their customers by using them. Mobile dapps are a good strategy for building an engaged user base which could be profitable in the long-term perspective.
This new web 3.0 marketing will be more transparent and fair as it’s not just about connecting advertisers with publishers, but also about connecting ads with consumers who have a say in what they see on their screens.