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The Future of Addressable Advertising in Linear and Streaming TV

Phill Neighbour

Chief Operations and Sales Officer

发布日期: 2024年7月3日

Addressable advertising is the next frontier in TV monetization. By combining the reach of linear TV with the targeting capabilities of digital platforms, broadcasters and streaming services can offer unprecedented value to advertisers. The key lies in seamless integration and robust data management. How do you see addressable advertising shaping the future of TV?

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